Local franchise owner Matt Carper will opened Las Cruces’ first stand-alone Chick-fil-A Thursday, bringing 80 new jobs to the City of the Crosses.
The doors to Las Cruces’ first free standing Chick-fil-A are opened early Thursday morning and 100 people walked away with a year’s worth of free Chick-fil-A (52 meals). Officials registered the 100th person around 5:45 p.m. Wednesday evening.
A tradition going back 13 years, Chick-fil-A’s First 100 celebration has given away nearly $27 million in free food through 2015 and continues to be the chain’s signature grand opening event. Rain, snow and extreme temperatures below zero or above 100 do not deter fans who arrive with tents, chairs, TVs, computers and other gear.
“My team members and I couldn’t wait to welcome our guests,” said Carper. “We’re not just in the chicken business — we’re in the people business. Our goal is to provide a remarkable experience for every customer, every time, by serving food our guests can truly feel good about eating, providing sincere hospitality and being a good neighbor in the Las Cruces community.”
Reflecting his desire to have a positive impact on the surrounding community, Carper is inviting his First 100 guests and restaurant customers to celebrate the new location by participating in a children’s book drive for The Boys & Girls Club of Las Cruces.
Carper is collecting new and gently used children’s books Nov. 16 – 17, from 6 a.m. to 10 p.m., at the new store. The donated books will be placed in a nearly 3-foot Book House to serve as a free library exchange.
The Book House, built from reclaimed wood, is donated by the Chick-fil-A Foundation.
Since 2014, Chick-fil-A has collected more than 27,000 children’s books which have been donated to 162 local organizations in 37 states and Washington, D.C.