Aaron Jones’ cereal scores a touchdown at El Paso-area Vista Markets

Tuesday morning, Aaron Jones, star running back for the Green Bay Packers and El Paso native along with officials from Vista Markets announced that Aaron Jones Touchdown Squares Cereal is heading home to Vista Markets

The toasty sweet cinnamon squares will be available exclusively at Vista Markets around El Paso beginning Monday, November 23, 2020.

“Aaron Jones Touchdown Squares marks the first product to bear Aaron’s name and likeness,” officials shared. “The cereal is produced in partnership with PLB Sports and Entertainment. For more than 30 years, PLBSE has created unique brands and lines for athletes and entertainers.”

Thanks to the support and patronage of residents around the region, Vista Markets –  owned and operated by the Pina family – has grown from their first bakery opened in the mid-1980’s to locations stretching from Horizon to Sunland Park.

A portion of the proceeds from the sale of the cereal benefits Jones’ A&A All the Way Foundation that aims to make an impact in the lives of youths through charitable giving and action in Green Bay and in El Paso.

More information on the foundation can be found at www.aaalltheway.org.