Photo courtesy Alamo Drafthouse
Alamo Drafthouse East, along with officials with the Paso del Norte Health Foundation (PdNHF) and El Paso County are taking vaccines directly to men age 18-50 years old in El Paso – all while giving away free movie tickets and other goodies to ‘Reduce the Risk’ of COVID-19.
A pop-up vaccine clinic will be held on Friday, September 3, 2021, from 6p to 10p at Alamo Drafthouse East El Paso during opening weekend of Marvel Studios’ latest superhero epic, SHANG-CHI AND THE LEGEND OF THE TEN RINGS.
Those who get vaccinated during the pop-up will be rewarded with a pair of Alamo Drafthouse movie tickets to a screening of their choice, as well as other giveaways, including hats, reusable water bottles and more.
“Our focus group participants, especially young men, indicated that they would be more likely to get vaccinated if they had to expend minimal effort,” said Dr. Michael Kelly, Vice President of Programs at PdNHF. “So, our partners and promotores have been going out to the community to provide free vaccines at targeted locations like sporting and entertainment events, which tend to draw young, male audiences.”
According to County data and recent PdNHF focus groups, that demographic group is among the least vaccinated and least inclined to get vaccinated in the region.
Additionally, county data shows that zip codes 79936 and 79938, located in Far East El Paso County, are among the zip codes where many unvaccinated people remain. Alamo Drafthouse Cinema East El Paso is in the neighboring 79928 zip code. Other targeted zip codes where pop-up clinics are taking place include 79924 and 79912.
Vaccines at Friday’s pop-up event at Alamo Drafthouse Cinema East El Paso will be administered by the Texas Department of State Health Services in partnership with the Reduce the Risk campaign.
“Triple Tap Ventures is always looking for ways in which to help the El Paso community that we are a part of,” said Neil Billingsley-Michaelsen, CEO and President of Triple Tap Ventures LLC, which owns and operates Alamo’s El Paso locations.
“We are happy that the community has supported our newest location in East El Paso by returning safely to the movies and we wanted to give back by helping provide a safe and convenient location for them to get vaccinated.”
Other participants in the Reduce the Risk campaign include the City of El Paso, the Paso del Norte Community Foundation, UTEP’s Border Biomedical Research Center, Texas Tech University Health Science Center El Paso, Texas A&M University’s Colonias Program, the National COVID-19 Resiliency Network, the Rio Grande Council of Governments, University Medical Center, El Paso County Emergency Services District 2, Centro San Vicente and the Empowerment Congress of Doña Ana County.
The complete focus group report is available for download at ReducetheRisk915.org.