The new year begins a new era for All That Music & Video, El Paso’s largest and longest-running independently owned music and media retailer.
Owner George Reynoso shares via a news release, “We’re moving to a new home — and splitting in two.”
Phase One occurs in January 2020 when All That Music & Video, known internationally for its vast inventory of new and used vinyl LPs, opens its new location at The Fountains at Farah. The tentative opening date for the store is Friday, January 3.
“It’s a high-profile location with lots of traffic and shoppers,” says Reynoso, who is celebrating his 40th year in the music retail business.
The last day of operation at the current 6800 Gateway East location will be Sunday, December 29, 2019.
At 1,500-square feet, ATMV’s Fountains store will be smaller, but will stock a more focused selection of hot-selling new and collectible vintage media on vinyl, CD, DVDs, and pop culture gift items. Patrons can expect to see the kind of items they’ve come to expect from All That Music & Video over the years.
“Simply put, the Fountains store will carry all of our premium, best-selling, high-value inventory,” George added.
That’s where Phase Two comes in. ATMV will launch an outlet-style store sometime in February 2020 from its Boeing Drive office warehouse location.
It will offer thousands of mostly used; vinyl, CD & DVD titles too numerous to fit at the new Fountains store. The space will also serve as a home for its growing e-commerce operation, a processing center for vintage media purchases, and as a limited retail outlet that will feed the Fountains store.
The moves are part of the ongoing evolution of All That Music & Video. Although change is inevitable and always disruptive, it’ll be business as usual at the existing Gateway store through most of the month.
The store is generously stocked and ready for the busy holiday season.
“I’ve been lucky enough to grow All That Music & Video to be El Paso’s largest independently owned music retailer while seeing the rise and fall of records, cassettes, CDs and DVD.” A new slogan “where having a hard copy matters,” will be featured in all marketing materials as ATMV fulfills the demand for the booming LP vinyl market. It’s very exciting to have multiple generations of El Paso collectors come into our store. We appreciate their patronage and for being fans and supporters of All That Music & Video.”
Reynoso is an El Paso native, Burges High School and University of Texas at El Paso graduate, and former radio and television broadcaster who started his first record store, Nostalgia Records, on Montana Street in 1980. He moved the store to Lee Trevino in 1987 and changed the name to All That Music in 1994.
As the business expanded, so did the name, becoming All That Music & Video in 2007. The store was in two different locations on Lee Trevino for 25 years, moving to the Gateway East space in 2012.