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Photo Courtesy Braden Aboud Memorial Foundation page

Annual ‘B Strong’ Shoe Giveaway Set for Tuesday; Kids to Receive 500+ Pairs of Shoes

The Braden Aboud Memorial Foundation is holding their annual B STRONG Shoe Giveaway  Tuesday, March 21, 2017.

515 pairs of tennis shoes will be donated to the students at Desert View Elementary School in Sunland Park to help kids B FIT and B STRONG.

“This is our 13th shoe giveaway and one of our favorite days of the year at the Foundation.  The kids learn about ‘B FIT & B STRONG’ and they love to get fitted for new shoes,” said Cindi Aboud, Foundation Director.  “With the weather as nice as it is right now, we hope to set them on the right path for spring.”

Volunteers from the Braden Aboud Memorial Foundation will assist with distribution of socks and help students get fitted for their tennis shoes. Each shoe has a retail value of $50-60, and is always a name brand.

The Foundation purchases the shoes at wholesale prices, amounting to an investment of more than $14,000 for each shoe giveaway.

The B Strong Shoe Giveaway program has positively impacted economically disadvantaged schools by awarding over 6,000 tennis shoes to date.  Each year schools throughout the region are encouraged to apply for the shoe giveaway between August and October.

Schools are chosen based on the percentage of economically disadvantaged that make up their enrollment, and the school’s willingness to encourage their children to participate in the foundation’s “Earned It” program, giving kids the opportunity to earn their shoes through showing good character.

Aoy Elementary, Hart Elementary, LBJ Elementary, Lamar Elementary, Milam Elementary, Roberts Elementary, Travis Elementary, Zavala Elementary, and Childress Elementary are other schools who have received grants from the Braden Aboud Memorial Foundation.

The Braden Aboud Memorial Foundation was established in 2007.  Braden’s spirit is the catalyst behind the organizational theme that seeks to promote and sustain physical fitness in schools and on the playing fields throughout the region.

The continued success of the foundation has drawn widespread awareness to its mission of providing an avenue through sports that will help promote physical fitness, positive self-esteem and lifelong friendships.

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