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Home | Lifestyle | Bel Air Named ‘Vans Custom Culture’ Semi-Finalist; $75k Art Program Prize Up for Grabs

Bel Air Named ‘Vans Custom Culture’ Semi-Finalist; $75k Art Program Prize Up for Grabs

Monday morning it was announced that Bel Air High School is a Vans Custom Culture semi-finalist, along with 50 other schools across the nation.

Now, it’s up to El Pasoans to vote for the Highlander’s Custom Culture design online for the chance to win $75K towards the school’s art program.

The Vans Custom Culture contest was created to support schools across the country experiencing art department budget cuts. Over 2,000 schools submitted customized Vans shoes embodying the Vans “Off the Wall” and “Local Flavor” lifestyle.

Schools also submitted an impact doc explaining how winning this donation would affect their arts programs since they have suffered budget cuts.

After Vans narrowed down submissions to the top 50, it’s up to the public to vote for their favorite pair. The overall winner will receive $75,000 and the four runner-up schools will receive $10,000, all going towards funding their school’s art programs.

Similar to years past, the public vote will help determine the top five finalists who will be in the running for the grand prize of $75,000.

The winner of this year’s competition will receive a visit from Vans for a celebration on their school campus filled with art and music that will be brought to life in partnership with Journeys, Yoobi, Laguna College of Art + Design (LCAD) and Americans for the Arts (AFTA).

Of the contest, Vans officials said, “Custom Culture competition continues to empower high school students and individuals across the country to embrace creativity. With schools already suffering from their art programs being cut, Vans wants to make more of an impact to the community and target the schools who need additional funds the most.”

To vote for the Bel Air Highlander’s design, click here.

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