Center Against Sexual and Family Violence awarded $100,000 to reach Latino immigrants

The Center Against Sexual and Family Violence (CASFV) was awarded $100,000 from the Avon Foundation for Women.

CASFV was one of 15 grantees from around the nation and the only organization from Texas and the southwest to be funded. The grant will fund a public awareness campaign that will engage the Latino community by providing unique bilingual resources with a wide variety of creative and educational assets.

“With the help of our local partners and the AVON Foundation for Women, the Center Against Sexual and Family Violence will able to expand our services even further than before,” said CASFV Executive Director, Stephanie Karr. “El Paso is the largest community on the U.S./ Mexico border and with this grant the campaign has the opportunity to be a huge success.”

The focus on Latinos emerged from the findings of “The NO MÁS Study: Domestic Violence and Sexual Assault in the U.S. Latin@ Community,” commissioned by the Avon Foundation for Women for Casa de Esperanza: National Latin@ Network and NO MORE and was conducted by Lake Research Partners.

This study uncovered that 83% of Latinos in the U.S. are willing to talk with their children and the children in their lives about domestic violence and sexual assault. The strongest messages that resonated with Latinos were centered on starting young, providing a better life for their children and family values.

“I am honored to be working with a company that continues to play such a pivotal role in liberating survivors of domestic and sexual abuse,” said AVON District Sales Manager, Virginia Morales. “In just over 10 years, AVON has worked especially hard to bring awareness and services to victims of domestic violence, and now sexual assault as well. As a district sales manager for AVON and a survivor of domestic violence, I am dedicated to encouraging others to come forward, speak out and empower themselves.”

Informed by the NO MÁS Study, CASFV will develop a campaign, in partnership with SandersWingo Advertising, to engage the Latino community in conversations about these issues and to take action to address them within their families and communities. To this end, CASFV has partnered with Big Brothers Big Sisters to provide additional community support.

“We are proud to partner with the Avon Foundation and the Center Against Sexual and Family Violence in order to raise awareness about saying ‘No Más’ to domestic violence and sexual assault,” said Big Brothers Big Sisters of El Paso CEO Bobbi Jo Ortiz.