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Photo: MCAD

Chalk the Block draws tens of thousands to Downtown El Paso

Tens of thousands of people flooded Downtown El Paso for food, fun, free art, and more, during the three days of Chalk the Block 8.

This year’s festival brought in record attendance with an estimated 41,000 people attending the event.  This festival creates a significant economic impact, with a projected $1 million pumped into the local economy over the CTB weekend.

“Since this festival started eight years ago, it has been a way to consistently draw people to downtown El Paso,” said Ben Fyffe, assistant director of the city’s Museums and Cultural Affairs Department. “The community and the region have embraced this festival and take advantage of every aspect of it from the chalk art to activities at the Museums of Art and History.”

MCAD officials also credit the festival for boosting the attendance at other cultural amenities in Downtown.

During the festival weekend, the El Paso Museum of Art saw a 397% increase in visitors over the previous weekend, jumping from 603 to 2,890 visitors. The El Paso Museum of History hosted 3,139 visitors, a 590% increase over the 455 visitors the previous weekend. Numerous visitors to CTB took the opportunity to explore the Digital Wall outside the Museum of History as well.

The wall had 453,533 individual touches during the CTB weekend compared to 96,736 the weekend before.

As part of the festival, the downtown museums offered special activities as part of the festival, and visitors were also able to see new exhibits at both locations – Marc Chagall’s The Green Violinist at the El Paso Museum of Art and Made in El Paso: The Influence and Legacy of El Paso’s Cowboy Boots.

Author: City of El Paso

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