• June 26, 2022
 City, Borderplex Alliance Work With FullBeauty Brands to Retain, Expand Workforce

Photo: City of El Paso

City, Borderplex Alliance Work With FullBeauty Brands to Retain, Expand Workforce

FullBeauty Brands, a digital and catalog retailer for the plus-size consumer, announced Tuesday that the company is retaining its current workforce and laying the groundwork for future growth.

The company is hiring an additional 80 new employees this year alone for its local customer service center, and they plan to hire up to 500 employees in the next 3 years.

“FullBeauty Brands’ commitment to retention and growth in El Paso demonstrates their investment in our workforce and community. The potential for job growth is promising for the region and sends a signal to other businesses that we are a prime location for investment,” said Mayor Dee Margo.

FullBeauty worked with the Borderplex Alliance, the local regional economic development organization, and The City of El Paso to ensure viable expansion of its workforce. With the approved incentives package from the El Paso City Council, the company will retain 525 employees and continue to be a key employer in the business services sector of El Paso.

“El Paso is a fantastic place to do business. We are proud of our local team and we are excited to expand our impact locally and nationally through outstanding customer service,” said Alfonso Espinoza, the Director of Human Resources for FullBeauty Brand’s El Paso location.

“Our company has been successful in recruiting and keeping talent. We have many examples of homegrown talent moving up to senior positions and recruiting local individuals into these positions-myself included,” Espinoza added.

Over the last few years, FullBeauty has seen a significant increase in its retention rate, which exceeds the industry average.

According to company officials, through investment in recruitment and training efforts, they have been able to identify strong individuals in the community that they plan to develop over the years to come.

“FullBeauty Brand’s decision to expand in El Paso reflects a positive business climate in our city and community. El Paso remains a compelling place to do business and a great area to invest,” said Jon Barela, CEO of the Borderplex Alliance.

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