The Downtown Management District (DMD) is focusing on supporting small businesses this holiday shopping season. With more people than ever visiting Downtown El Paso through the holidays for the seasonal decorations, Winterfest, and shopping, there is an opportunity to support small businesses in the district as well.
Founded by American Express in 2010, Small Business Saturday takes place on the Saturday following Thanksgiving (November 25, 2017), but shopping is encouraged throughout the season.
The DMD is distributing over 300 tote bags with a variety of additional promotional items to help the businesses get the word out–such branded items include: pet bandanas, hearts, pennants, banners, welcome mats, balloons, tent cards, buttons, posters, pens, and more!
In addition, the DMD is investing in paid advertising to increase of the reach of the message. The “support local” and “shop small,” message is being broadcast in both English and Spanish.
In an effort to connect some small business owners to the public, the DMD is also producing a “Faces of Small Business” video series on the Downtown El Paso YouTube channel. The DMD will add to the video playlist with more small business highlights over the course of the season and can first be seen by signing up for the weekly INSIDER newsletter.
“The DMD recognizes the importance of small business investments to our downtown. Not only does it add to the variety and character of Downtown El Paso, but they are a reflection of a community you won’t find anywhere else. We encourage the public to support small businesses and add downtown to their list of holiday shopping destinations, where they’ll not only find local retail, but café’s, and restaurants too.”
The DMD is also sponsoring the Wintermarket at this year’s Winterfest with even more small businesses that will have even more holiday gift items to purchase.
Here are a few small business statistics from the Small Business Administration:
- Small businesses account for 99.7% of all businesses in the US.
- Small businesses accounted for 64% of new jobs created in the U.S. between 1993-2011
- If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same at a large business, only $43 stays in your local economy. (Source: Civic Economics Study in Grand Rapids, Michigan)