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El Paso-based MSD Group bought by Holley Performance

El Paso-based performance parts provider MSD was acquired by Holley Performance Products on Tuesday.

The MSD Group includes iconic brands such as MSD, Mr. Gasket, Accel, Superchips, Edge, Racepak, Mallory, Hays, QuickTime and Lakewood.

MSD was founded in 1970 as a research and development company by two engineers from White Sands (New Mexico) Missile Range. The men and their other partners were working on a lean burn fuel system called the Electrasonic Fuel Induction system to help fuel economy of new and older automobiles.

As the new fuel system was being perfected, the air/fuel mixture was becoming so lean that it was difficult for conventional breaker points and early electronic ignitions to ignite it. The men of MSD, LLC then started investigating a new ignition system by using modern technology called capacitive discharge (CD). The CD design opened another door for the ignition, the capability to spark multiple times.

MSD provides ignition systems to virtually all forms of racing, including NASCAR, NHRA, World of Outlaws, DIRT, SCORE, IDBA and many more.

Photo: MSD
Photo: MSD

“We are excited to have the opportunity to combine the awesome legacies of these companies. The combination of these brands will provide our customers with the most complete offering of performance products in the industry,” said Holley President & CEO, Tom Tomlinson.

“We are aggressively developing innovative new products at Holley and we’re going to continue to build upon the fine job the MSD Group is already doing with new products.”

Holley is a leader in the performance automotive aftermarket with products powering race cars and high-performance vehicles found the world over.

“Our goal is to offer solutions to automotive enthusiasts so they can achieve their goals in the pursuit of their automotive passions. We look forward to working with the MSD Group team including Russell Stephens at MSD, Dave Martinez at Powerteq, and Tim Anderson at Racepak to marry our technologies and talents to build these solutions,” said Tomlinson.

Holley was founded in 1903 around the advent of the automobile and has been a supplier to every major American OEM automobile manufacturer. Holley supplied half of the fuel systems in WWII including those for land vehicles, marine vehicles, and aircraft.

Its primary focus today is in the high-performance aftermarket where its world famous carburetion has won more races than all others combined. Holley is proactive in developing EFI systems for street users and professional racers alike.

Holley manufactures products under the famous brand names including Holley, Hooker Headers, Flowtech, Earl’s, NOS Nitrous Oxide Systems, Demon, Weiand, and Diablosport.

Author: Alex Healey, Holley / Herald-Post Staff contributed information from MSD as well.

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