FILE: Stanford Cheerleaders performing in front of of the Judson F Williams Convention Center, during the 2017 Sun Bowl Fan Fiesta
Destination El Paso presented their strategy to position and promote the city as a desirable destination on October 31, 2017 to the City Council.
“The growth and number of quality convention hotel accommodations we will see in the next few years in close proximity to the El Paso Convention Center is impressive and allows us to once again attract the larger, more impactful groups and organizations to the destination.” said Bryan Crowe, General Manager for Destination El Paso.
“Currently there are only 432 hotel rooms available downtown but by the close of 2019 we will have over 1,200 rooms. This growth in new high quality inventory will position El Paso as a destination for meetings and conventions,” Crowe added.
Since the announcement of the quality of life bond projects and substantial private investments in the downtown core, the team has increased travel and participation in state and national trade shows, implemented aggressive incentive packages and increased the size of the sales team.
Additionally, significant investments have been made in both traditional and digital marketing allowing us to increase our reach and exposure with decision makers.
“At the direction of city council, the city has aggressively incentivized convention hotel development. As these projects are under construction and renovation, we are strategically increasing our effort representing El Paso as a destination for meetings and conventions. These efforts will result in increased jobs, economic impact, and increase visitor revenues.” said El Paso City Manager Tommy Gonzalez.