El Paso Delegation Once Again Heads for Austin’s World-Famous SXSW

The City of El Paso, County of El Paso, City of Las Cruces, Borderplex Alliance and Destination El Paso will again be participating in this year’s 2018 SXSW Tradeshow, March 11 through 14, in Austin.

“We are excited to be back in Austin for this year’s SXSW,” said Bryan Crowe, General Manager for Destination El Paso. “El Paso made an impact last year, and we are certain that we will have a bigger presence at this year’s event. We believe that ringing toget o states, two cities, one region as a great destination.”

As the largest exhibition at SXSW, the Trade Show enhances and complements conference programming with endless unexpected discovery opportunities. In 2017 El Paso visited with over 17,000 individuals and distributed 5,000 brochures over the course of the four-day event.

Along with the regular delegation, we have also invited University of Texas at El Paso, New Mexico State University and 6 regional start-up companies to join us on the floor to showcase the strengths, talent and economic vitality of the region.

In conjunction with SXSW we also partnering with Texas Monthly to host a reception on Monday, March 12, from 6 – 8 p.m. at the Texas Monthly Headquarters located on Congress and 6th street.

State officials, state and national meeting planners, UTEP alumni based in Austin and business executives will be invited to this event to further expose them to all the opportunities and the economic growth the city is experiencing.

Another El Paso opportunity that is returning to SXSW will be the branding of 10 pedicabs in the downtown Austin area. These pedicabs will make their way through the streets of Austin displaying iconic images of El Paso. Amigo Man will be on site taking pictures and interacting with the passengers. Featured pedicabs are: Wyler Aerial Tramway, The Amigo Man, and cityscapes of El Paso and Las Cruces.

Last year, these efforts contributed to over 800 hours of exposure and 1 million impressions during SXSW.