With Spring already here, and warmer temperatures on the way, officials with EPWater are kicking off a new campaign to encourage customers to conserve and be active participants in sustaining the region’s water supply.
Through EPWater’s Water Smarter campaign, social media and radio messages will provide customers with simple tips to save water, which will also save money by lowering monthly water bills.
According to utility officials, over the past 30 years, El Pasoans have made it their duty to conserve water in their homes and businesses. As a result, the community has reduced our overall water consumption by more than 30%
Officials add that water conservation requires the continuous effort of our entire community.
“Water use spikes in spring and summer months as a result of outdoor watering, so now is good opportunity for customers to consider setting some effective strategies to help conserve water,” said Anai Padilla, Water Conservation Manager. “With more of us staying home these days, we have seen water consumption rise over the last year, so we need to practice water conservation now more than ever.”
As the weather shifts toward warmer temperatures and El Pasoans begin prepping their landscapes, it’s important for customers to remember when to water.
April marks the beginning of the time-of-day watering schedule, which allows residents to water their landscapes up to three times a week before 10 a.m. or after 6 p.m. By following this schedule, customers can reduce water loss that occurs as temperatures rise and evaporation increases.
Homes with even-numbered addresses should limit watering to Tuesdays, Thursdays or Saturdays. Odd-numbered addresses should limit watering to Wednesdays, Fridays and Sundays. No residential watering is allowed Mondays.
Officials share that by following this schedule, residents are helping to keep water tanks at optimum levels during the most demanding months, and the aquifers from being overly stressed when river water is in short supply.
Padilla also suggests the following tips for small changes with huge impact when transforming your garden into a water-efficient desert
- Select plants adapted to El Paso’s climate and know your soil type – click here to learn more about desert-friendly plants.
- Water shrubs using drip irrigation, where possible.
- Use mulches to eliminate water loss through evaporation.
Officials add that, among the many benefits conservation provides, it helps customers where it matters most – their wallets.
The more water you use, the more you pay, but the Water Smarter campaign is geared to equip customers with simple, yet effective ways on how to conserve water and save money. The campaign will share information via Facebook, Instagram, Twitter and radio to reach and engage customers.
“This campaign will continue to help foster our culture of conservation,” said Christina Montoya, Communications and Marketing Manager. “The more people we can empower to act, the more we will ultimately safeguard a water supply for today and future generations.”
Living in the desert comes with its own set of challenges when it comes to ensuring water sustainability.
“EPWater takes into consideration all factors which could affect our water supply,” said Montoya. “For example, the shorter river season this year underscores the importance of our community to continue conservation efforts.”
EPWater invites their customers to join the movement and show how they are watering smarter. Sharing photos that demonstrate how they are doing their part to conserve water.
Use of the hashtag #WaterSmarterEP allows the utility to follow along on Instagram, Facebook or Twitter. The campaign will continue through May.
For more information on how to be water smarter both indoors and outdoors, please visit the conservation page.