• May 17, 2022
 FirstLight FCU, Sun Bowl Association Team Up to Feed the Hungry in the Borderland

FirstLight FCU, Sun Bowl Association Team Up to Feed the Hungry in the Borderland

The Sun Bowl Association and FirstLight Federal Credit Union have teamed up with the El Pasoans Fighting Hunger Food Bank, Road Runner Food Bank of New Mexico and Town Square Media to feed the hungry in the Borderland.

“FirstLight Federal Credit Union and the Sun Bowl Association recognized the need in our communities and have joined forces with Townsquare Media, the El Pasoans Fight Hunger Food Bank and Road Runner Food Bank of New Mexico to help satisfy that need,” said Sun Bowl Association Executive Director Bernie Olivas.

Donations of non-perishable food items will be accepted at various locations throughout El Paso and Las Cruces from September 10 through November 5, 2018.

Collection bins are located at all FirstLight Federal Credit Union branches in El Paso and the Sun Bowl Association office (4150 Pinnacle Street, Suite 100).

There are also collection bins located at the three FirstLight Federal Credit Union locations in Las Cruces.

“It’s a privilege to give back to the communities that we serve, and by partnering with the Sun Bowl Association and Townsquare Media, we want to collect as much food as possible,” said Natalia Flores, Marketing Manager for FirstLight Federal Credit Union.  “As we get closer to the holidays, we are asking the community to come together and donate to the El Pasoans Fighting Hunger Food Bank and Road Runner Food Bank of New Mexico, so they can give directly to those in need.”

Those donating can register to win a prize pack of four tickets to the FirstLight Federal Credit Union Sun Bowl Parade breakfast and four tickets to the 2018 Hyundai Sun Bowl football game on December 31, 2018 at noon (MT).

Donors can register at any of the FirstLight branches as well as the SBA Office.  The last day to donate and to register to win is November 5.

FirstLight and the SBA encourages donors to “give the good stuff,” meaning that donations should include the type of food that have the most impact at a pantry—such as peanut butter, canned tuna fish, and canned vegetables—rather than less nutritious snack items or even simply those foods from the back of the cabinet that rarely get eaten.

Supporters and donors can keep up with the efforts of all participants by following on Social Media via Facebook – Hyundai Sun Bowl & FirstLightFCU; and via Instagram: @HyundaiSunBowl and @firstlightfcu).

List of acceptable donations:

*Non-perishable items only,  Please, NO fresh fruit, vegetables or glass containers Out dated, opened or damaged products are not accepted

Canned Meat (ham, tuna, meat spread)

Peanut Butter

Chunky Soups & Beef Stew

Macaroni & Cheese


Spaghetti Sauce (in a can)

Dry Cereal & Oatmeal

Rice & Beans

Canned Vegetables & Fruits

100% Fruit Juice (cans or plastic bottles)

“Sugar Free,” “Low Sodium,” & “No Salt” Items

List of drop off points:

FirstLight El Paso Branches

5050 N. Desert Blvd.

9993 Kenworthy St.

1555 N. Lee Trevino Dr.

1635 Pike Rd.

20727 Constitution Ave.

2200 N. Zaragoza Rd.


Sun Bowl Office

4150 Pinnacle St., Suite 100, 79902


FirstLight Las Cruces Branches

300 E. Foster Rd., Las Cruces, N.M.

3105 Del Rey Blvd., Las Cruces, N.M.

3791 E. Lohman Ave., Las Cruces, N.M.

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