Hola, Amigos. It’s a new day in the Borderland. A day full of the unknown, both good and bad. And we’re back to help El Paso focus on the good, amplify that energy and build on the long, proud tradition of reporting and journalism that the Herald Post always stood for.
But, why bring the Herald-Post back?
The Herald-Post cared about El Paso. You looked forward to getting the afternoon paper, because things had happened in your city since the morning paper was printed at 2am. The news you read in its pages had a connection to you and your family.
In those pages, you cared about what you read, and your opinions mattered. It was neither gratuitous nor unnecessarily invasive in mindless detail.
It all went away in 1997. And we began to drift, pushed by the currents of breaking news, normal weather now branded as ‘dangerous’ and ‘look-at-this’ reporting.
Then 9/11 happens, live on TV, and that type of coverage is cemented into our brains, a new template for all to follow – like it or not. News has to be BEYOND immediate, and you need to see this thing right now. All of it a visual competition, with each bit attempting to outdo the previous story/link/video.
Planes into buildings not enough for you? How about this traffic cam footage of a drunk driver plowing into the back of a cheerleader’s car, killing her? Ok, now look at this, here’s a rollover, and another. Do you have a picture of a wreck? Send it in! Tell us what you think about it!
We all got caught up in the visual aspect, following it up with obvious reporting (“How do you feel now that your brother-sister-relative-friend is dead?) rather than asking the larger question: how does reporting on a negative make things better?
Opinion has fared no better, being reduced to 144 characters or a meme involving a Minion or some other cartoon character.
And in the shadows of the towers of useless data streams and the cacophony of non-stop videos, El Paso has soldiered along. Much in the same way it has for the last 400 years: periods of genuine progress, hampered by the more-than-occasional abdication of vision to others, both locals and out-of-towners.
Hence, the return to the past; dusting off a familiar name, and re-tooling it for the 21st Century. We need informed opinion on events that matter, not just someone screaming at the top of their keyboard lungs “CONSPIRACY.”
While TV news has only a minute, ten seconds to give you a story, the Herald-Post will have all day to tell you a story about the news – and start a conversation. It will be news when you want it, not holding back details until the early evening.
When it comes to Lifestyle, we’ll have people talking about subjects that take you to new places – be they on the movie screen, the rest area right up the road that you never stop at or that restaurant around the corner you’ve never been in.
Our Sports coverage will bring you the most vivid pictures our crews get, putting you right at ringside or on the sidelines. You’ll not just hear about who won, but about the person that helped get that win. And our coverage will be local first, not national.
The Herald-Post is local people, covering local news, asking you to consider their opinion and politely asking for your view. Because informed opinion leads to discussion, which leads to action and change.
That’s why the Herald-Post is back. So, what do you think? I look forward to the conversation.