Jalisco Cafe’s Breakfast Forum to Host Journalist, Author Robert L. Seltzer on Saturday

The Jalisco Cafe Breakfast Forum will be hosting journailst /author Robert L. Seltzer Saturday, Oct 22nd, at the Jalisco Cafe (1029 East 7th Ave) from 9 AM – 11 AM.

A native El Pasoan and graduate of Cathedral High School and UTEP, Seltzer is the author of the newly released book, ” Amado Muro and Me: A Tale of Honesty and Deception.”

In “Amado Muro and Me,” ten-year-old Robert Seltzer discovers that his father, Chester, actually leads two lives—one as a newspaperman and father who somehow always knows what his son is thinking; the other as Amado Muro, a passionate and gifted writer whose pseudonym is adapted from the name of his Mexican immigrant wife.

Chester was born in Cleveland, Ohio, but in Amado Muro’s stories, he channels an intense love of Mexican culture to create deep, strong roots in Chihuahua, Mexico. Throughout the pivotal year of this memoir, the family moves from El Paso, Texas (home to Robert’s Mexican grandmother Alita, and always home to Robert) to Bakersfield, California.

Robert experiences everything from bullying and young love to racism and cross-culturalization. Chester guides his son through this difficult period with the wisdom he gained from the “dark turn” he himself faced as a young man. Robert, who knows his father as “the old man,” now begins to learn about “Young Chess.”

Tying it all together is Amado Muro, who from time to time abandons Robert and his mother and hops freight trains in order to write his wonderful stories. Reaching beyond background research, Chester’s alter ego lives the life in order to share the tale. Robert’s ethnicity is the result of his mother’s ancestry, but his father chooses his Mexican identity.

Robert L. Seltzer
Robert L. Seltzer

It is through this perspective, as a man who sees bridges where others see barriers, that the father helps his son deal with his first, jarring experience of racism, bullying and so much more.

Seltzer earned a journalism degree from the University of Texas at El Paso and has worked for newspapers such as the Houston Chronicle, the El Paso Times the Philadelphia Inquirer, and the San Antonio Express-News, where he is currently the public editor. He has won state and national awards for his news, feature, and sports reporting.

He also won the Nat Fleischer Award for Excellence in Boxing Journalism, an award named after the founding editor of Ring Magazine.

Forum officials say, “Enjoy a hearty bowl of menudo or choose from Jalisco Cafe’s delicious breakfast plates at popular prices and listen to the amazing story of the “Amado Muro and Me.”


A question and answer session will follow along with a book signing, and the forum will be very informal.

For more information, contact moderator Rick Melendrez 915-565-1663