Brewer Estrella Jalisco is looking to bring color and brightness to El Paso and neighborhoods across the southwestern United States, and honor a local El Paso ‘star.’
“On a mission to brighten lives, we are pledging $1 million by 2025 to bring colorful art – in all of its forms – to communities in California, Arizona, New Mexico, and Texas,” beverage officials shared Wednesday morning.
As of July 9, consumers are invited to nominate local stars who are making a big impact in their neighborhood, city, and broader communities in Los Angeles, San Diego, Phoenix, and El Paso.
The “Local Star” who is selected, will then be recognized in a mural by one of our Artists in Residence, along with a donation to support the Local Star’s mission.
“Residents will begin to see their neighborhoods painted with vibrant, colorful, larger-than-life murals, taking over blank walls in public spaces,” officials added. “Each piece of art will visually reflect Estrella Jalisco’s vibrant, colorful heritage and have a special connection to its neighborhood by featuring a “Local Star,” a person who is making a positive impact in their own unique way.”
To submit a nomination, the local star needs to be tagged your and @EstrellaJalisco on Twitter using #SaludYourStar and #contest. Local stars must be 25+ to be nominated.
“Tell us how this person is making an impact in their community – we can’t wait to be inspired by their stories,” officials said. “Those selected will be recognized with a mural created by one of the Artists in Residence along with a donation to help advance their mission.”
Los Angeles artist and activist, Ruben Rojas will kick off the initiative by unveiling the program’s first piece of art for the campaign video.
As the face of the campaign launch, Rojas represents Estrella Jalisco’s mission to add color and vibrancy to local communities through public art.
“Bringing people together through creativity has always been a part of my purpose as an artist. I’m proud to partner with Estrella Jalisco to launch their commitment and support of art in communities across the country,” said Ruben Rojas. “Our shared hope is that by using murals to share stories of our neighborhood heroes we can foster joy and connection in people’s lives.”
“First brewed in Guadalajara, Jalisco, the cultural capital of Mexico renowned for its vibrant art scene, Estrella Jalisco has a long-standing tradition of bringing people together around colorful art and celebrating life” said Jayden Kahl, Senior Director of Marketing, Estrella Jalisco. “Through this program and the artists who join us, we’ll collectively extend those values to communities across the country and make a tangible, visible impact on a local level.”
For more information, follow Estrella Jalisco and #SaludYourStar on Twitter, Facebook, and Instagram.