CommUnity en Accion will recognize two Latino leaders during their 1st Annual Latino Legacy Awards y Fiesta Saturday, October 14, at 6 p.m. at the El Paso Club.
J.A.R. Construction Inc. founder Joe A. Rosales Sr. and Food City founder Jose G. Santos will be the inaugural recipients of the award.
“We feel there is a need to recognize leaders in our community that may be overlooked, especially our Latino leaders that are unsung heroes,” said CommUnity en Accion Chairwoman Aliana Apodaca. “These are business leaders that overcame so much adversity, including discrimination, on their path to success. They deserve to be recognized.”
J.A.R. Construction Inc., formerly J.A.R. Concrete, is celebrating its 60th anniversary this year. The family owned and operated business is driven by the entrepreneurial spirit of the senior Rosales who started the company performing residential work in 1957, became the first minority contractor in Texas to perform highway work in 1969 and today is recognized as one of the top contractors in the state.
Rosales Sr. inaugurated his vision without a college degree, but with much heart and drive. He instilled the importance of higher education in his children who have helped the company grow and have continued his legacy.
Jose Santos opened his first store, El Rancho Mart, on South Stanton Street in 1964. Business flourished so quickly, he soon outgrew that store and opened his flagship store, Food City, on Alameda Avenue. Soon there were two more locations.
Spanning three generations, the family owned retailer is recognized, not only for its products, but also for its customer service and latest technology.
Food City was one of the first retailers in the region to use electronic scanning registers in the 1970’s and today uses social media for its specials.
To purchase tickets for the 1st Annual Latino Legacy Awards y Fiesta, call 915-838-1000