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New Mexico State University and Bosque Brewery Co. are launching Pistol Pete’s 1888 Ale, which will be available on tap at the brewery’s Las Cruces taproom at 901 E. University Ave. beginning Aug. 25, and at the first Aggie home game on Sept. 16 at Aggie Memorial Stadium. Cans of the ale will be available statewide early next year. The can’s design, which was developed at NMSU, is pending regulatory approval. (NMSU photo by Randle Dominguez)

NMSU, Bosque Brewing Co. launch Pistol Pete’s 1888 Ale

New Mexico State Aggies will be able to celebrate the upcoming fall athletic season with a beverage all their own.

NMSU and New Mexico-based Bosque Brewing Co. will officially debut Pistol Pete’s 1888 Ale, which promises to appeal to both beer connoisseurs and craft beer novices.

The ale will be introduced during an event beginning at 4:30 p.m. Thursday at Bosque Brewing Co.’s Las Cruces taproom at 901 E. University Ave.

“As alumni and most of our ownership having grown up or lived in Las Cruces, NMSU has a special place in our hearts,” said Gabe Jensen, managing director of Bosque Brewing Co. “When the call came in for us to consider brewing an NMSU licensed beer, we geeked out. Being able to support our alma mater by having this beer available at Aggie games and around town was a no-brainer for Bosque.”

NMSU officials add, “Pistol Pete’s 1888 Ale, or 88 for short, is named after the Aggie mascot and the year NMSU was founded. While many ales are developed as a complement to food, 88 ale will also complement whichever Aggie sports team you’re rooting for.”

“88 captures everything we love about balance,” Jensen said. “With a brilliant pale straw-color, this blonde ale has a light malt sweetness and just enough late addition hops to add flavor and aromatic nuance. Whether you’re new to craft beer or are a seasoned connoisseur, a couple of 88s is the perfect complement to whatever Aggie game you find yourself watching.”

Pistol Pete’s 1888 Ale will be available on tap at the brewery’s Las Cruces taproom, and at the first Aggie home game on Sept. 16 at Aggie Memorial Stadium. Cans of the ale will be available statewide early next year.

Not only is Pistol Pete’s 1888 Ale a must for any Aggie fan, it will help promote the university throughout the state. Proceeds from each purchase also helps NMSU athletic programs become financially independent.

“We’ve vetted this and the company,”  NMSU Chancellor Garrey Carruthers said. “Of the five owners, three are Aggies, so that’s about the best credentials you can have. If marketed appropriately, this extends our brand across the state. It also shows that New Mexico State University is willing to team up with local companies.”

The ale’s brilliant silver and crimson cans were designed at NMSU and feature the lyrics of the Aggie fight song. Boxes containing the ale were also designed at NMSU and are adorned with the Aggie and Bosque Brewing logos in crimson and white, along with the ale’s 88 nickname and Pistol Pete icon.

“It’s not just an innovative product, there’s also revenue attached, which will benefit the athletic program,” NMSU Director of Athletics Mario Moccia said. “It’s also a marketing opportunity for the university. Bosque’s products are in more than 1,000 stores across New Mexico.”

NMSU is only the fifth university in the country to launch an officially-licensed beer.

Author:  Adriana M. Chavez – NMSU

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