New Mexico State University’s Arrowhead Center will offer a free webinar series for businesses needing to promote themselves online during the COVID-19 crisis.
Inspired by Arrowhead’s popular BizSprint accelerator, this series will help business owners craft their personal online strategy, develop an online brand, launch their website, and manage social media. All webinars stand alone or can be attended as a series.
The first webinar will be at 11 a.m. May 8.
“During the first webinar session, we’ll explore the first step: planning,” said Isabella Pedicone, senior program specialist at Arrowhead Accelerator Programs. “You’ll learn how to analyze target audiences, how to discover their online behavior, where they are in cyberspace and how to reach them. We’ll touch on how to identify the competition and how to go about defining your competitive advantage online.”
The second webinar in the series, “Developing an Online Brand,” will take your identified competitive advantage and uniqueness to form an online brand identity. It will take place at 11 a.m. May 15.
The third in the series, “Launching Your Website,” will allow participants to learn about planning the look, feel and flow of their website, including what pages are needed. They’ll learn the practical applications of how to get started (buying a domain, purchasing hosting, picking a layout), how to make their website found online by customers and how to create an online storefront. That webinar will be May 22.
The fourth and last in the webinar series, “Social Media,” will cover creating a presence on popular social media platforms and learning about their demographics, the different content needs for each, how to create a social media calendar and a walk-through for setting up a Facebook business page. The webinar will be May 29.
The time for the last two in the series will be announced closer to the date. Register for the first webinar online. For more information and registration links when they become available, please visit the Arrowhead Center’s website.
Author – Cassie McClure – NMSU
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