• September 24, 2020
 Project Vida Receives $135K for Micro-Business Economic Development

Guadarrama’s Flower Shop, Northeast El Paso. An MTAP participant since 2012, Guadarrama’s has received support in accounting, marketing, business plan development, and a loan application. Owner Isabel Guadarrama continues to attend MTAP seminars. | Photo courtesy Project Vida

Project Vida Receives $135K for Micro-Business Economic Development

Thanks to the participation of several local businesses, foundations and government, Project Vida‘s Microenterprise Technical Assistance Program (MTAP) has been funded to the tune of $135,000.

GECU, El Paso Electric, WestStar Bank, Hunt Family Foundation, United Way of El Paso County and the City of El Paso all contributed a to Project Vida’s MTAP – the grassroots asset-building economic development project.

Awards include El Paso Electric $10,000; GECU $10,000; WestStar Bank $5,000; Hunt Family Foundation $5,000; United Way $15,333; and the City of El Paso $90,000 from a Community Development Block Grant.

“MTAP engages marginal low- and moderate-income micro-business owners with business and financial literacy, management skill-building, and pathways to job retention and job creation,” Project Vida officials shared via a Friday morning news release.

MTAP transfers the community health worker/promotora model of outreach and trust-building to a business model of financial stability, asset-building, entry into the mainstream economy and growth toward small business status.

From 2013 to 2018, MTAP enrolled nearly 750 qualifying microenterprise owners in the program helping them retain 561 jobs and create 471 new jobs.

For more information on Project Vida or the Microenterprise Technical Assistance Program, contact Bill Schlesinger at (915) 533-7057, ext. 207, or w.schlesinger@pvida.net

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