EL PASO, Texas — The Paso del Norte Health Foundation (PdNHF) and El Paso County are Reducing the Risk of COVID-19 by taking vaccines directly to men age 18-50 years old in El Paso, all while giving away free movie tickets and other goodies as an incentive to get vaccinated against COVID-19.
According to County data and recent PdNHF focus groups, that demographic group is among the least vaccinated and least inclined to get vaccinated in the region.
“While El Paso has a great vaccination rate, our focus is on those who are least inclined to get vaccinated, and they’re getting harder to find. Efforts such as this one with Cinemark are a great way to reach our target group where they are,” said Dr. Michael Kelly, Vice President of Programs at PdNHF.
Vaccines at our Cinemark pop-up events at will be administered through a partnership with American Heart Association and Immunize El Paso.
Several pop-up vaccine clinics will be held at Cinemark locations, schedule as follows:
**All vaccination pop ups will take place from 6p to 10p**
Friday, October 15, 2021 Cinemark Montana, 12704 East Montana
Friday, October 22, 2021 Cinemark Remcon, 7440 Remcon Circle
Friday, October 29, 2021 Cinemark Tinseltown, 11855 Gateway Blvd. West
Organizer add that those who get vaccinated during the pop-up will be rewarded with a Cinemark gift certificate, as well as other giveaways, including hats, reusable water bottles and more.
Other participants in the Reduce the Risk campaign include the City of El Paso, the Paso del Norte Community Foundation, UTEP’s Border Biomedical Research Center, Texas Tech University Health Science Center El Paso, Texas A&M University’s Colonias Program, the National COVID-19 Resiliency Network, the Rio Grande Council of Governments, University Medical Center, El Paso County Emergency Services District 2, Centro San Vicente and the Empowerment Congress of Doña Ana County.
The complete focus group report is available for download at ReducetheRisk915.org.
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