• October 28, 2020
 Report: 2017’s Best Stores for Black Friday

Report: 2017’s Best Stores for Black Friday

Black Friday shopping is one of America’s most treasured holiday traditions. But there’s always a bit of hassle involved: Shoppers have to fight their drowsiness and stand in endless lines at stores following a hearty Thanksgiving dinner — all in the name of savings.

That tradition is changing, however. Black Friday sales are starting earlier, weeks ahead of the actual shopping holiday at some stores. And many retailers are offering even steeper price cuts or other discount promotions, both in store and online, just to stay ahead of their competitors.

That’s good news for shoppers, especially those who prefer to shop from home. So which stores offer the best discounts and for which items?

To answer that question and help consumers maximize their Black Friday savings, WalletHub’s analysts surveyed nearly 10,000 deals from 35 of the biggest U.S. retailers’ 2017 Black Friday ad scans.

Below, WalletHub listed the stores offering the largest advertised discounts in various product categories such as “Jewelry” and “Appliances.” Read on for the full list, their methodology and shopping wisdom from WalletHub’s experts.

Best Stores for Black Friday

Retailer2017 Avg. % Discount by Retailer2016 Avg. % Discount by Retailer2015 Avg. % Discount by Retailer
Kohl’s66.3%58.1%66.7%
JCPenney66.3%62.8%68.0%
Belk62.8%N/A59.5%
Stage60.8%62.8%63.9%
Shopko55.9%55.6%N/A
Bealls Florida52.8%N/AN/A
Sears50.1%43.9%41.7%
Macy’s45.6%63.4%56.0%
Fred Meyer43.9%49.7%45.3%
AAFES37.3%29.1%N/A
Amazon36.8%24.7%25.8%
Target36.2%28.6%37.3%
Kmart35.8%28.6%50.1%
Dick’s Sporting Goods35.1%N/AN/A
Office Depot and OfficeMax34.5%43.0%42.8%
Wal-Mart34.2%32.6%30.1%
HP34.0%28.5%N/A
Samsung34.0%N/AN/A
Dollar General33.5%36.9%N/A
Lowe’s33.0%N/AN/A
True Value32.8%31.9%N/A
Meijer32.4%33.8%39.1%
Staples32.3%33.1%34.4%
BJ’s32.1%32.0%30.6%
Guitar Center30.0%N/AN/A
Best Buy30.0%33.2%33.5%
Miscrosoft29.6%N/AN/A
Dell Home29.3%35.7%35.3%
Newegg28.3%N/AN/A
Big Lots24.1%23.5%27.1%
Cabela’s23.8%N/AN/A
Harbor Freight22.5%62.6%N/A
Costco21.9%25.4%19.5%
Ace Hardware21.5%27.7%34.2%
Bass Pro Shops20.8%N/AN/A
All Retailers37.1%39.0%40.2%

 

    Notes:

  • The pie chart above displays the product categories in which discounts are more heavily concentrated, represented in percentage terms. The percentages do not represent average discounts.
  • The bar graph above displays the average discount percentage for each product category.

 

Average Store Discounts by Product Category

RetailerApparel & AccessoriesComputers & PhonesConsumer ElectronicsConsumer Packaged GoodsToysAppliances
AAFES34.35%30.05%34.93%36.32%32.37%40.60%
Ace HardwareN/AN/AN/AN/AN/A15.13%
Amazon55.58%26.13%27.74%23.25%25.66%23.47%
Bass Pro Shops34.40%N/A31.59%N/A31.67%22.51%
Bealls Florida50.19%N/AN/A59.28%N/A50.14%
Belk57.07%N/A54.56%49.98%53.25%46.93%
Best BuyN/A31.30%31.30%N/A38.53%26.48%
Big LotsN/AN/AN/AN/AN/A25.61%
BJ’s26.57%28.58%30.36%N/A28.98%32.17%
Cabela’s36.34%N/A25.07%N/AN/A33.15%
Costco54.11%22.90%22.54%N/AN/A21.43%
Dell HomeN/A28.88%31.61%N/AN/AN/A
Dick’s Sporting Goods35.01%N/AN/AN/AN/AN/A
Dollar GeneralN/A39.56%N/AN/AN/A31.95%
Fred Meyer47.17%28.18%43.18%N/A40.81%44.52%
Guitar CenterN/A40.63%N/AN/AN/AN/A
Harbor FreightN/AN/AN/AN/AN/AN/A
HPN/A34.04%N/AN/AN/AN/A
JCPenney60.55%43.07%37.11%61.16%43.10%38.67%
Kmart45.07%N/AN/AN/A31.56%39.59%
Kohl’s56.09%35.07%37.43%29.83%46.66%41.60%
Lowe’sN/AN/A25.96%N/AN/A33.90%
Macy’s41.12%24.52%41.43%N/AN/A35.34%
MeijerN/A35.24%27.26%23.35%33.92%36.66%
MiscrosoftN/A29.38%N/AN/AN/AN/A
NeweggN/A26.07%34.04%N/AN/A36.08%
Office Depot and OfficeMaxN/A30.96%36.52%56.05%N/AN/A
SamsungN/A24.75%40.35%N/AN/AN/A
Sears60.21%39.29%N/A40.00%N/A42.79%
Shopko62.78%48.45%48.34%33.35%50.88%50.77%
Stage*62.31%64.38%58.40%53.37%60.74%46.84%
StaplesN/A31.12%27.03%N/AN/AN/A
Target41.66%32.47%28.40%N/A35.66%39.81%
True ValueN/AN/A50.38%19.94%N/A33.59%
Wal-Mart42.09%30.86%30.72%N/A28.13%38.21%
Overall Average47.51%33.58%35.68%40.49%38.80%35.69%

 

RetailerFurnitureJewelryBooks, Movies and MusicVideo Games (only the software)All Other Product Categories
AAFESN/A41.93%N/A30.22%41.33%
Ace HardwareN/AN/AN/AN/A25.94%
Amazon42.55%40.47%32.91%N/A34.71%
Bass Pro Shops15.37%N/AN/AN/A16.61%
Bealls Florida49.47%67.67%N/AN/A58.95%
BelkN/A67.31%N/AN/A65.04%
Best BuyN/AN/A57.78%45.87%N/A
Big Lots22.62%N/AN/AN/A29.21%
BJ’s49.82%N/AN/AN/A32.12%
Cabela’sN/AN/AN/AN/A20.88%
Costco26.27%11.65%N/AN/A27.81%
Dell HomeN/AN/AN/AN/AN/A
Dick’s Sporting GoodsN/AN/AN/AN/A34.93%
Dollar GeneralN/AN/AN/AN/A18.06%
Fred Meyer64.32%N/AN/A41.67%54.87%
Guitar CenterN/AN/AN/AN/A29.02%
Harbor FreightN/AN/AN/AN/A22.91%
HPN/AN/AN/AN/AN/A
JCPenneyN/A73.10%N/AN/A65.90%
KmartN/AN/A61.93%N/A44.23%
Kohl’s52.56%77.39%N/AN/A68.35%
Lowe’s35.62%N/AN/AN/A30.26%
Macy’s40.13%47.83%N/AN/A56.46%
MeijerN/AN/AN/AN/A43.29%
MiscrosoftN/AN/AN/AN/AN/A
NeweggN/AN/AN/AN/A30.95%
Office Depot and OfficeMax41.41%N/AN/AN/A48.94%
SamsungN/AN/AN/AN/AN/A
SearsN/A74.00%N/AN/A46.80%
Shopko62.50%75.56%N/A36.76%63.06%
Stage*N/A70.84%N/AN/A63.31%
Staples38.15%N/AN/AN/A48.52%
TargetN/AN/A62.48%46.18%43.61%
True ValueN/AN/AN/AN/A28.69%
Wal-MartN/AN/A69.86%48.75%39.13%
Overall Average41.60%58.89%56.99%41.58%41.13%

*Includes the retailer’s five brands: Stage, Bealls (not to be confused with Bealls of Florida), Goody’s, Palais Royal and Peebles

Author: WalletHub.com

Staff Report

Staff Reports are just that, Staff Reporting the news. No skew, no opinion just the news. We pride ourselves on making sure that we bring you the news as soon as it is published, submitted or sent to us. No need to have a reporter rewrite or give their opinion. The facts or information, nothing more.

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