Report: 48% of Texans Have Canceled Cable

In recent years, the popularity of cable packages has declined as users switch from cable TV contracts and channel lineup options to on-demand streaming services like Netflix, Hulu, and Disney+.

The pandemic has contributed to this shift, with more viewers opting for on-demand content and original series while at home.  With many customers “cutting the cord” and canceling cable, surveyed over 300,000 Americans to find out which states have the most cord-cutters.

As of May 2021, 48% of Texans have cut-the-cord and canceled cable TV.

“Cord-cutting correlates with rural populations, which typically have fewer options for cable TV. You can find the highest percentage of cord-cutters in rural, western states, like Idaho, Wyoming, and Montana,” researchers found. “Even on the East Coast, rural Maine stands out for having a higher percentage of people using streaming services.”

Conversely, states with more urban populations have the lowest percentage of cord-cutters. (For example, Idaho has over 2.5x more cord-cutters than New Jersey.)

Findings include:

  • Nationwide, 46% of Americans have cut the cord.

  • Idaho has the most cord-cutters in the nation (70%), while New Jersey has the fewest (28%).

  • Many cord-cutters are supplementing their cable packages with streaming services, on average, Texans spend $49.50 on streaming services per month.

To find out how this compares to other states, read our full report via this link.