In recent years, the popularity of cable packages has declined as users switch from cable TV contracts and channel lineup options to on-demand streaming services like Netflix, Hulu, and Disney+.
The pandemic has contributed to this shift, with more viewers opting for on-demand content and original series while at home. With many customers “cutting the cord” and canceling cable, Reviews.org surveyed over 300,000 Americans to find out which states have the most cord-cutters.
As of May 2021, 48% of Texans have cut-the-cord and canceled cable TV.
“Cord-cutting correlates with rural populations, which typically have fewer options for cable TV. You can find the highest percentage of cord-cutters in rural, western states, like Idaho, Wyoming, and Montana,” researchers found. “Even on the East Coast, rural Maine stands out for having a higher percentage of people using streaming services.”
Conversely, states with more urban populations have the lowest percentage of cord-cutters. (For example, Idaho has over 2.5x more cord-cutters than New Jersey.)
Nationwide, 46% of Americans have cut the cord.
Idaho has the most cord-cutters in the nation (70%), while New Jersey has the fewest (28%).
Many cord-cutters are supplementing their cable packages with streaming services, on average, Texans spend $49.50 on streaming services per month.
To find out how this compares to other states, read our full report via this link.