Silicon Valley Startup ‘Fivestars’ Opening Office in El Paso

Fivestars, a San Francisco-based rewards and marketing program used by over 12,000 local businesses and 30 million consumers across the US and Canada, announced Monday that it is opening an office in El Paso and will hire over 50 people to be based there in the next 3 months.

Fivestars was founded in 2011 by Victor Ho and Matt Doka who, after working together at the management consulting firm, McKinsey, saw an opportunity to bring Fortune 500-quality rewards and marketing technology to local businesses.

It has raised over $105 million in venture capital funding. Matt Doka, an El Paso native, was interested in establishing a large office in El Paso because of the quality of talent there and El Paso’s thriving local business community.

Co-founder and CEO Victor Ho said, “We’re excited to establish an operational hub for our company in El Paso, a city which loves local businesses and has an abundant talent pool to support our long-term goal to help small businesses everywhere turn transactions into relationships.”

Mayor of El Paso Dee Margo said, “El Paso continues to succeed in attracting company after company.  Fivestars’ move to El Paso speaks to our economic successes and our talented workforce. We look forward to partnering with Fivestars’ in their relocation to the El Paso market.”

Co-founder, and CTO Matt Doka said, “Being born and raised in El Paso, it’s an amazing opportunity to return to put El Paso on the map as a city that Silicon Valley should look to for talent and quality of life for its employees.”

Borderplex Alliance CEO Jon Barela said, “This is the start of something special. The arrival of Fivestars is symbolic of the Borderplex region’s new found confidence and direction. We are competing and winning at attracting high wage, high skill industries to the region.”

Workforce Solutions Borderplex CEO Joyce Wilson said, “I’m pleased the Texas Workforce Commission is making Skills Development Funding available to Fivestars. This will help ensure that El Paso’s workforce receives the customized training needed to succeed in the highly competitive technology sector.”

Most of the company’s hiring in El Paso will occur in inside sales, customer support, and operations, the teams who directly support local businesses using Fivestars to attract new customers, personally engage them, and generate worth of mouth.

Qualified candidates interested in working at Fivestars can apply online.

  • In 2017, Fivestars powered over $2 billion in local commerce through its platform and expects to grow this to almost $3 billion in 2018.
  • Over 30 local businesses and over 150,000 users in El Paso already use Fivestars. Alejandro Zubiate, the owner of Crazy Dave’s Pizza in El Paso, said recently about Fivestars, “We have the best deals in El Paso; since we have over 8,000 members in our Fivestars database, Fivestars makes it easy for me to tell our customers about our deals and get them to come back, especially on weekends.”

Fivestars is the first Silicon Valley startup to choose El Paso as a significant base for growing its operations.