PBS representative Natalie Eckberg reads a “Curious George” book to the students | Photo courtesy SISD
Students at Robert E. Rojas Elementary were treated to a special reading event by Superior Health Plan, in partnership with El Paso’s Public Broadcasting System station KCOS.
The special day was filled with story time for the students, free books, goodie bags, and a surprise visit from Superior Health Plan’s mascot.
“We want to instill in these students to be lifelong readers and show them the importance of reading every day,” said Emily Torres, community relations coordinator for Superior Health Plan.
PBS representative Natalie Eckberg read a “Curious George” book to the students to get them excited about reading. She said PBS’ mission is to help children learn literacy concepts at a young age.
“Kids don’t realize that they are learning when they are watching Daniel Tiger, Arthur, Curious George because they are having fun, but we are also incorporating reading concepts into those scripts,” said Eckberg, chief development officer for PBS El Paso.
Superior Health Plan organized the reading event in celebration of National Reading Day on March 2.
“It was really cool that they came out to give us books because I like to read,” said Alan Castro, a fifth grader, who enjoys reading the series of “Goosebumps” books. “You can learn a lot from reading.”
The visit from Superior Health Plan and PBS made an impression on the students, who are already learning the importance and enjoyment of reading.
“It is really good that they came because I love reading,” said 5th grader, Lilly Thornton, who is currently reading “Heidi.” “It was a really big moment for me because I never thought I’d get to meet people who work at PBS Kids.”
Rojas Elementary coach Abraham McMillian was happy Superior Health Plan chose Rojas Elementary as part of their reading celebration visits. He said the organization often is involved with the school with health and fitness fairs and events, and it was great to have them involved in a literacy affair, as well.
“I like to have the absolute best for our kids, especially an opportunity like this to get a free book and learn more about literacy,” McMillian said.