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Home | Tag Archives: amazon

Tag Archives: amazon

Video: Daily Nerd Brief September 2 2018

I got your Sunday edition of the Daily Nerd Brief. This is a 3 day weekend for a lot of you (Labor Day). There isn’t a whole lot of new stuff to report, but here is what I found for ya!

MOVIES

Jennifer Garner to star in “Peppermint”
Summer movie attendance up this year

TV

Amazon developing series based on Garth Ennis “The Boys”
DC Universe streaming will film Swamp Thing in North Carolina

COMICS

Power Rangers Shattered Grid story-line ended
Hawk & Dove and Spectre getting their own titles

OTHER

Disney’s Star Wars Land Cantina will serve alcoholic beverages
Chris Jericho made surprise appearance at All-In

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Video: ‘New Shepard’ Rocket Flies Again from West Texas, 1st Flight for Capsule 2.0

Amazon founder Jeff Bezos’ New Shepard flew again for the seventh time from Blue Origin’s West Texas Launch Site near Van Horn, Texas.

Known as Mission 7 (M7), the mission featured the next-generation booster and the first flight of Crew Capsule 2.0.

Crew Capsule 2.0 features large windows, measuring 2.4 feet wide, 3.6 feet tall. M7 also included 12 commercial, research and education payloads onboard.

According to Blue Origin officials, Crew Capsule 2.0 reached an apogee of 322,405 feet AGL/326,075 feet MSL (98.27 kilometers AGL/99.39 kilometers MSL).

The booster reached an apogee of 322,032 feet AGL/325,702 feet MSL (98.16 kilometers AGL/99.27 kilometers MSL).

Crew Capsule 2.0 features large windows, measuring 2.4 feet wide, 3.6 feet tall.

 

City, Borderplex Alliance Announce Bid to Attract Amazon to El Paso

Wednesday, Mayor Dee Margo and Borderplex CEO Jon Barela announced a partnership, along with civic and business leaders in the region, to submit a proposal for Amazon’s recently announced nationwide search for a second headquarters.

“Our region won’t take a backseat to anyone. El Paso should set its sights on big, ambitious projects that are reflective of the talented, ambitious people in our community. We are a competitive, smart choice for Amazon,” said Mayor Margo.

Over the last four years, Borderplex Alliance has been working with regional economic development partners, including the City of El Paso’s Economic Development department to recruit businesses to the region.

“No doubt El Paso has been thought of as an underdog in the past, but in the last decade, Fortune 500 companies have entered the marketplace successfully, finding a hardworking and innovative workforce and great partnerships with PK-12 and higher education institutions. This region is the best-kept secret in business, it’s time to change that,” said Jon Barela.

The City of El Paso and Borderplex Alliance are working with regional partner organizations on the proposal, which has a national deadline of October 19.

Victor Urbina’s Minding Your Business: How To Use Amazon To Do Product & Customer Research

Amazon. It can be the bane of a businesses’ existence; but it can also be a great research tool, if you know how to use it.

After all, Amazon is the third most popular search engine on the web.  Only Google and YouTube beat it. So how can you use it to your advantage if you’re a small business. Well, allow me to tell you.

Whole Lotta Searchin’ Goin’ On

Before I get into the meat of this, let me give you a little perspective. In 2014 Amazon served up 1.1 million search request PER SECOND. Three years later it’s safe to assume that search number is now more than1.5 million per second.

Not surprisingly, 44% of homes in the United States are Amazon Prime members in 2016.

What that means to you in “brick and mortar” land is that half of your customers are Prime members. This is good news because Prime members spend $2,500 per year on the site.

So you now they have deep pockets and are happy to buy.

Why Is this Information Important?

Research shows that over 45% of shoppers start their buying journey on Amazon. Before they even set foot in your store they take out their phones and search.

How do I know this? Because Amazon reported in late 2016 that it’s app has 30 million monthly active users. So know that you know this, wouldn’t it be smart to know what Amazon shoppers have to say about the products you sell?

I’m glad you agree.

Product & Customer Research

One of the clients I’m currently working with is in the supplement business. This is a very competitive business, so any insight you can get on customers and competitors is gold. One of the products he happens to sell is protein powder. It’s pretty standard and boring as far as supplements go. So we had to find a way to give it a new appeal.

The first thing I did was head over to Amazon and searched for “protein powder.”

protein

There was over 29,000 results.

So I had to filter them before I could use them.

My first filter was to display the highest rated powders, so I filtered to only products that had a star rating of 4 or higher.

This trimmed the list down to a tad under 6,000.

reviewsI clicked on the first “non-sponsored” product and went straight to the section called “see all verified purchase reviews.”

I did this because there’s a lot of reviews on Amazon by people who are given the product in exchange for a review.

Even though they’re supposed to give un-biased reviews, I can’t help but think they pull a few punches.

Finding The Gold Nugget

I then went to the highest reviews for the product, the 5 star reviews and sorted them from most recent to oldest. And like that I had my first piece of marketing fodder I could use.

dissolved

Of all the things this customer could’ve said about the product, like the taste or the price, he said that it dissolves easily.

This lets us know that this is a huge selling point. How big? I decided to find out.

I did a search for the word “dissolve” in the filter area and found that it’s mentioned in 465 reviews.

search

I scanned the first couple of pages of “dissolve” search results because it’s very important to buyers of protein powder.

Some reviews slammed other brands for not dissolving completely.

Expanding The Research

Armed with this knowledge I took my research one step further. I went to Goolge and searched “protein powder that dissolves well.”

There was over 980,000 results. But that wasn’t the best piece of information the search turned up. The best part is that it shows which competitors are advertising for this search term.

google-results

If there’s companies spending money to advertise on a search term that means that they must be making money.

Because his product also dissolves extremely well we decided to focus on this search term idea to run some AdWords advertising.

The thrust behind the campaign was that it dissolves well, and he has testimonials to prove it.

For non-disclosure issues I can’t tell you who my client is or the name of his product. But I can tell you that we used “dissolve” as one of the root search terms and expanded from there.

We built a whole campaign around that concept that’s doing really well.

You Try It

I want to encourage you to use Amazon to do your customer and product research. It’s one of the best FREE tools that anybody can use. The best part about it is that it’s constantly being updated by buyers, so it’s rife with marketing ideas. I always include as part of my campaign pre-launch research.

Let me know if you have any luck with this strategy, I’m always eager to hear of your success.

victorurbinaimagerightleanRemember, “Life is a series of missed opportunities so go for yours.”™

Author: Victor Urbina

To read Victor’s previous columns, click HERE.

***

Victor Urbina is an author and entrepreneur who helps businesses generate more new customers and make more sales.

Grab a free copy of his newest book “How To GET MORE New Customers, Clients And Patients With Direct Mail”  Leave your name and email address to get a free “readers only” competitive market analysis (a $300 value) of your business.

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