On Monday, El Paso City Manager Tommy Gonzalez announced the appointment of Jessica Herrera as the City’s Director of the Economic and International Development Department.
“Ms. Herrera has done an excellent job in managing the duties and priorities of the department. She has accomplished a great deal, not only in terms of economic development, but in marketing our local business and community. She’s a great addition to the Management Team,” said El Paso City Manager Tommy Gonzalez.
Herrera currently serves as the interim Director of Economic and International Development Department where she works to build and strengthen public-private partnerships to rebuild key assets of the city and help create an environment that supports a vibrant regional economy. Herrera and her team are instrumental in developing relationships with various local and Juarez businesses, as well as other cities in Northern Mexico.
In her permanent role, she will continue to lead the department, which works with dozens corporations and developers on expansions, improvements, relocations and job growth.
Herrera has more than ten years of economic development experience, including expertise on business recruitment, retention and expansion efforts, small business development, real estate and retail recruitment strategies, and successful marketing and communication initiatives.
Herrera holds a Bachelor’s degree in Government from the University of Texas at Austin and a Master’s degree in Business Administration with a focus on International Business from the University of Texas at El Paso.
Herrera will begin her new role with the City of El Paso effective immediately.