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Home | Tag Archives: Downtown Management District (DMD)

Tag Archives: Downtown Management District (DMD)

Third annual Downtown Running of the Bulls 5k & Fun Run set for Saturday

The Downtown Management District (DMD) is ready to drop the green flag on the Third Annual Running of the Bulls 5k and Fun Run on Saturday morning.

Walk-up registration will be from 8am-8:45am with the race starting at 9am in Downtown El Paso. Registration costs $25 and participants will receive a Build-Your-Own Breakfast Taco Meal.

In addition to breakfast, participants will have access to the Activity Zone which includes music, a bounce-house, balloon art, and photo

As a bonus, participants that dress up as a Hollywood character will automatically be entered in the costume contest with a chance to win cash (Visa pre-paid gift cards) prizes.

More information is below and on the event’s Facebook page.

Activity Zone and Walk-Up Registration Opens – 8:00 a.m.
Walk-Up Registration Closes – 8:45 a.m.
Race Start – 9 a.m.
Saturday, October 19, 2019  |  Franklin Ave. and Oregon St.

Registration now open for Downtown Running of the Bulls 5k

The Downtown Management District (DMD) has invited the talented group of Bulls to once again chase the willing public for the Third Annual Downtown Running of the Bulls 5k and Fun Run, set for October 19, 2019.

“Since the beginning, the public has asked us if real bulls will chase people, so now the secret is out that these bulls are just working a gig for us. But, we’re embracing the performance aspect and going Hollywood this year,” said Rudy Vasquez, Marketing and Communications Manager.

The DMD will have a costume contest with cash prizes going to the top three (3) best Hollywood character costumes with $100 for 1st place, $50 for second and $25 for third place. Come dressed as your favorite film character and have fun.

Registration is open via this link. Runners and walkers of all ages are welcome to run among the bulls and earn your medals for top finishing runners in seven (7) age brackets and three (3) fastest teams. Participants can also run for fun, and pets are welcome.

Registration for $25 includes a delicious post-race breakfast meal, an exclusive draw string bag, t-shirt, koozie, and more. The activity zone will include a bounce house, music, photo booth and costume contest.

Officials with DMD added that they are actively seeking volunteers interested in participating in the Running of the Bulls. Volunteers will have an opportunity to support downtown in a fun event and will receive a free t-shirt, and meal for their efforts.

Volunteers interested in helping out can call the DMD at (915) 400-2294

To register for the event, click here or follow the Facebook event page.

DMD Announces Spring Event Date for ‘Eat Authentico!’ Restaurant Crawl

The Downtown Management District (DMD) will once again team up with downtown eateries to provide a delicious culinary experience in the heart of El Paso.

“Based on feedback from the public, and by popular demand we chose to make this a spring and fall event, not just once a year. We’re excited to showcase some of the best food Downtown El Paso has to offer,” said DMD Executive Director Joe Gudenrath.

The Eat Authentico! Restaurant Crawl now presented by Teacher’s Federal Credit Union (TFCU) will take place on May 8-10, 2019 and then again September 25-27, with a new line up and another great opportunity to enjoy downtown dining.

Tickets for the May crawls will go on sale April 22, 2019.

“In addition to the added crawl dates, the DMD is still accepting applications by interested downtown restaurants and eateries that feel they can make this a special experience as we finalize our line-up,” DMD officials shared via a Thursday morning news release.

To apply, click here.

Additional details will be released in the coming weeks.

DMD Offers Opportunity to Explore Downtown Hotels, Sample Foods, Win Prizes

For the last two years the Downtown Management District (DMD) and its Downtown Living Tour have provided the public an opportunity to take a first-hand look at some of the Downtown El Paso (DTEP) living options.

This year, on Saturday, April 6, 2019 from 11am-4pm, the DMD is shifts the focus to downtown’s growing number of hotel properties with the aptly named the ‘Downtown Hotel Tour.’  Early Bird tickets for the tour are $15 each now through March 30th, with cost going up to $20 starting April 1st (quantities are limited).

This event will provide participants an exclusive opportunity to visit and tour numerous downtown hotels, sample a variety of downtown food options, and have a chance to win great prizes.

“The Downtown Living Tour has been a major success for our organization and for exposing downtown residential options to our community, however with the recent and continued growth in our downtown hotel inventory, we couldn’t pass up the opportunity to show off these assets to community!” said DMD Executive Director Joe Gudenrath.

“El Pasoans will be amazed with the quality, history, culture and atmosphere of our hotels and the opportunities they present for out of town guests, staycations, meetings, events, dinner, drinks or a night out.”

The DMD has worked with local hoteliers to showcase a great roster of hotel brands that will appeal to the visitor and “stay-cationer” alike.

Participating Hotels include:

  • Aloft El Paso Downtown, 303 Texas Avenue
  • Stanton House, 209 N. Stanton Street
  • Hotel Indigo El Paso Downtown, 325 N. Kansas Street
  • Gardner Hotel, 311 E. Franklin Avenue
  • Holiday Inn Express El Paso-Central, 409 E. Missouri Avenue
  • Hotel Paso del Norte Autograph Collection, 101 S. El Paso Street
  • Courtyard El Paso Downtown/Convention Center, 610 N. Santa Fe Street

Each participant will receive their credentials, a map, prize entry forms and a day pass for the Streetcar system.  From there, the tour is up to them and hotels will be available for touring from 11am – 4pm.

Food and drink samples will be available at each location from the hotels themselves and some of downtown’s delicious eateries. Each location will also provide participants the opportunity to enter into drawings for prizes, including sets of luggage, gift cards and the grand prize – a $500 gift certificate to Southwest Airlines.

Participants will be asked to pick up their tickets prior to starting the tour.  There are three options for ticket pick up:

  1. From April 1st – 5th, from 8am to 5pm at the DMD Offices (201 E. Main, Suite 107).
  2. On April 5th from 4-8pm at Aloft El Paso Downtown (303 Texas Avenue).
  3. On Friday, April 6th, between 9am-12pm at one of two locations (The District Coffee Co.-222 Texas Avenue, OR Brew Lab-601 N. Oregon Street).

Tickets are available now and can be purchased online.

Downtown Management District’s Hidden Hearts Scavenger Hunt Returns

On the heels of the Downtown Barstool Open event, the Downtown Management District (DMD) announces the return of the Valentine season’s Hidden Hearts scavenger hunt.

Residents have the opportunity to win prizes from downtown businesses just in time for Valentine’s Day.

All five (5) papel picado hearts will be hidden on storefronts throughout downtown in each of the five (5) districts starting Tuesday, January 29th. Contest participants can use the clues scavenger hunt style to track down the hearts.

Every participant must find all five (5) hearts to be entered for a chance to win a $50 gift card to one of five great downtown businesses.

Every participant that finds all five (5) hearts is automatically entered for a chance to win a gift card from one of these Downtown El Paso (DTEP) businesses: Zona Centro, Brew Lab, Coco Loko, The Tap, and Wallflower.

In addition, each participant is also entered to win the grand prize of an overnight stay at the new boutique hotel, Stanton House and a $100 gift card to restaurant Taft Diaz.

To play, just follow these steps:

Step 1 –           Use the clues posted at to find the Hidden Hearts.

Step 2 –           Take a selfie with the heart!

Step 3 –           Post each photo or a collage of the photos and tag us @DowntownElPaso on InstagramFacebook or direct message us the photos!

No purchase is necessary in order to participate. Contest ends February 11, 2019. Winners will be announced on Monday, February 12, 2019 via social media and at For contest details visit Please be sure to make posts “public” so they are visible for inclusion in contest.


El Centro District

Start in the City’s oldest Street

Next to a pub with plenty to Eat

A bird promising riches is what you need to Think

Look for everlasting art applied with Ink

Las Plazas Arts District

First find DTEP’s public pantheon of literary Pros

Then look across the way where the scent of food this way Blows

Tasting their delicious dishes will earn your Devotion

This heart sits in this place, deftly named after an Emotion


Union Plaza

Find the mascot of a bar, with a Girl

Not far from the once booming Black Pearl

Serving drinks that rhyme with risky isn’t making them a Trend Setter

But they’re served by girls everyone says, “…do it Better.”

Office District

This heart is across from the once lit Blue Flame, but in plain Sight

Just find the place serving drinks that will keep you up at Night

On a window, and in a place where you can study is where this heart Rests

Sipping that sweet caffeine so you can pass those never ending Tests

Government District

Find the building that is home to a restaurant and vinyl record Shop

Look for a service where footwear is saved, except maybe your Flip Flop

In addition, this building is home to First Fridays

Take these steps to find the heart, then bask is high Praise.


– Clues will be posted on social media @DowntownElPaso and

– Both couples and singles can enter, however; couples posting in same photo count as one entry.

– You must find and send selfies with all five (5) hearts to be entered for a chance to win.

– Do not post location of heart. Saying where the heart is located on social media will disqualify you.

– Prizes cannot be exchanged for cash value. (No purchase necessary to participate.)

Barstool Open Returns to Downtown El Paso in January

On Tuesday, officials with the Downtown Management District (DMD) announced the return of the Downtown Barstool Open to the heart of the city.

The Barstool Open, presented by Miller Lite and Topgolf, will be held on Saturday, January 26th, 2019.  This miniature golf tournament spreads holes across nine different downtown bars.

Teams of four travel from location to location to complete their round and compete for prizes.

Each member of the team will receive a swag bag, miniature golf ball, the opportunity to compete for a variety of prizes, and experience of downtown’s best bars.

The event will be held on Saturday, January 26th. Packet pick-up and day-of registration will be open from 10:00am-12 noon.

Golfing will be from 11am-3pm, with teams guiding themselves to the various locations at their leisure and in their desired order. An awards ceremony will be held at 4:00pm at Circa 1963.

Teams can register online now through January 19th for $60 per team, from January 20-26 the price increases to $80 per team. Space is limited and officials say this event is expected to sell out.

Participating bars include:

  • Circa 1963, 325 North Kansas (inside Hotel Indigo)
  • Craft & Social, 305 East Franklin
  • EPIC Bar & Nightclub, 510 North Stanton
  • Rockstar Burger Bar, 271 North Stanton
  • International, 114 East Mills Ave.
  • Park Tavern, 204 East Mills Ave.
  • The Speak Easy, 303 East Franklin Ave.
  • Church Bar, 212 East Mills Ste. B
  • B-17 Bombers Oyster Pub, 201 South El Paso Street

Prizes will be awarded in the following categories:

  • Topgolf Best Team Costume/Outfit
  • Best Team Name
  • Miller Lite Low Team Score
  • Miller Lite Low Individual Score
  • Coffee Box Hole in one prize!

‘Naming of the Bulls’ Contest Kicks Off 2nd Annual Downtown Running of the Bulls 5k/Fun Run

The Downtown Management District (DMD) will be hosting the Second Annual Downtown Running of the Bulls 5k and fun run, and are adding a contest to this year’s event.

The run is presented by Corona Premier, and will take place on October 20

This year the DMD will have a naming contest inviting the public to help name all eight (8) bulls.

Via a Wednesday news release, officials announced, “Each bull has been carefully recruited for their willingness to relocate and participate in our fun run, but they refuse to use their real names for fear of public backlash in the event of an unforeseen goring. We’re asking the public to help us find new names!”

DMD officials be giving away free tickets to the run, and all it takes to qualify for a chance to win is participation.  Participants need to comment on the upcoming posts asking for a name suggestion, on both their Instagram and Facebook pages with a suggested name for that particular bull.

“Suggesting a name in the comments sections will automatically enter participants for a chance to win a free ticket to the run…our bulls are proud professionals so be kind with the pseudonyms, please,” officials added.

The contest will run from September 27th to October 2nd, with all names announced on October 3rd, in addition to the winners of the run tickets.

Registration is open online; runners and walkers of all ages are welcome to run among the bulls with participation tokens now being given in addition to medals for top finishing runners in seven (7) age brackets and three (3) fastest teams.

Registration for $30 includes a “build your own” breakfast burrito from Porkie’s BBQ, an exclusive draw string bag, t-shirt, and access to the activity zone, following the run.

The DMD is actively seeking volunteers interested in participating in the Running of the Bulls. Volunteers will have an opportunity to support downtown in a fun event and will receive a free t-shirt, and meal for their efforts. Interested volunteers should call the DMD at (915) 400-2294

To register for the event visit the webpage or follow the Facebook event page.

DMD Survey Results: Community Support of Downtown Progress Grows

The results are in for the Downtown Management District (DMD) fourth annual downtown survey conducted during the entire month of July, 2018.

“We value what our stakeholders and the general public thinks of the DMD and downtown. I’m pleased to see that the community continues to recognize the progress being made. It’s vital we don’t take this support for granted, and that we keep our finger on the pulse of the public so we can continue to improve our programs and aid in the prosperity of our downtown. This survey offers the kind of insightful criticism and positive feedback that is crucial to the course we set in the coming year.” said DMD Executive Director, Joe Gudenrath.

According to the data, a growing percentage  of respondents favor the direction downtown is headed and have witnessed improvement over the last 12 months.

“The DMD thanks all who participated including our winner of the $100 gift certificate to Anson 11, Jimena Aguirre,” said Gudenrath, adding, “We will always keep the views of the public in mind as we continue our efforts to breathe more life into our downtown through our programs and advocacy.”

The online survey was distributed via local media, social media, flyers, direct mail and e-mail.

Regarding the Current Conditions of Downtown El Paso:

  • 83% of respondents say Downtown is Progressing (up 8% from 2017)
  • 76% of respondents say their Perception of Downtown has Improved over the last 12 months (up 10% from 2017)
  • Among Downtown Visitors, 57% came for Events (up 2% from 2017)
  • Of those events attracting people, Theater Events were the main driver (27%)

Regarding the future of downtown, the public’s top 3 priorities are:

  1. Parking
  2. Safety/Security
  3. Family Friendly Atmosphere and Businesses

Regarding the DMD’s Performance and Services:

  • 92% of respondents gave the DMD a passing grade (“C” or better)
    • “A” = 20% (up 2%)
    • “B” = 53% (up 3%)
    • “C” = 19% (down 3%)
    • “D” = 2% (down 3%)
    • “F” = 2% (down 2%)
  • 54-60% of respondents favored DMD expansion in 3 areas of service:
    • Advocacy and Planning (60%)
    • Economic Development & Grants (56%)
    • Marketing & Promotions (54%)

The fifteen (15) question online survey, made available in both English and Spanish, garnered 694 total respondents.

The DMD utilizes the unscientific, online survey to gauge the opinions of downtown property owners, business owners, employees, visitors and the general public on the present conditions of downtown, future needs, and the performance of the DMD itself.

The results of this survey were shared with the DMD Board at its August 23rd.

DMD Director Honored as Emerging Leader by International Downtown Association

The El Paso Downtown Management District (DMD) is proud to announce that Executive Director, Joe Gudenrath, has been identified by the International Downtown Association (IDA) as emerging leader within his professional field.

Gudenrath was among 30 of the industries brightest professionals for the IDA’s 2018 Emerging Leaders Fellowship program.

“I’m committed to helping make Downtown El Paso the pride of our region and an example of a strong community for the nation to take notice of,” said DMD Executive Director Joe Gudenrath. “I’m confident this experience will arm us with additional tools to continue our work and I look forward to sharing our experiences with others.”

The Emerging Leader Fellowship is a week-long experiential program bringing together a cohort of IDA professionals from within the urban district management industry. The fellows learn essential leadership and place management skills and gain practical tools in the areas of place-based economic development, the live-work-play experience, and public-private partnerships.

“Joe’s identification as an emerging leader is a compliment to both his professional qualities and the progress Downtown El Paso has made within recent years,” said DMD Board President Jon Law. “The nation is paying attention to what we are accomplishing and the people who are helping to make it happen.”

The program takes place June 17-22, 2018 in New York City featuring intensive instruction delivered by IDA partners at Baruch College, City University of New York, Times Square Alliance and Coro New York Leadership Center.

Professionals from several business improvement district (BID) organizations across the city provide technical in-the-field training. The event takes place at various locations throughout Manhattan with field visits provided by several local BID leaders.

“The International Downtown Association is looking to build the future of our industry, and these accomplished executives are the rising stars of our profession,” said David Downey, President and CEO of IDA. “With this program, we’re educating and inspiring the next generation of leaders.”

These leaders hail from 3 countries and 21 provinces and states, including Cape Town (South Africa), Calgary (Alberta), Honolulu, New York City, Anchorage, Sioux Falls, Sacramento, Houston, Denver and El Paso.

New Downtown Mural Showcases Latino Icons

The Downtown Management District (DMD) hosted a Mural Dedication Ceremony of the newest downtown mural adorning the Roderick Artspace Lofts (601 North Oregon) in the Las Plazas Arts District on Wednesday morning.

“The DMD expanded our downtown grant programs for precisely these kinds of projects. It’s important that we as an organization do our part to offer avenues for beautification and expression of our grand borderland culture as it relates to downtown in addition to signage and façade grant programs. We thank the artists and our community partners for their shared vision,” said Joe Gudenrath, Executive Director for the Downtown Management District of El Paso.

Photo courtesy DMD

Lead artist Jesus “Cimi” Alvarado, collaborated with Victor “Mask” Casas, and Martin “Blast” Zubia, to feature an impressive depiction of iconic local artists from various disciplines, such as, Abraham Chavez, Art Lewis, Rosa Guerrero, and more.

Special guest speakers at the ceremony included Lucas Koski, Asset Manager for Artspace, and Jesus “Cimi” Alvarado, lead artist on the project.

Additional guests represented in the art include educator and founder of the International Folklorico Dance Group, Rosa Guerrero and professional wrestler, “Sin Cara.”

The 30 panel mural partially funded by the DMD Downtown Mural Grant Program was installed over the weekend just in time for the monthly Last Thursdays Art Walk.

DMD, CBA Partner for El Segundo Barrio Backpack Drive, Back to School Event

For the second consecutive year, the Downtown Management District (DMD) and the Central Business Association (CBA) have partnered for the “El Segundo Barrio Backback Drive,” an effort to collect backpacks and school supplies for students in the El Segundo Barrio neighborhood of Downtown El Paso. The donated supplies are given to Sacred Heart Parish for distribution.

“The DMD is happy to partner with the CBA to support Sacred Heart Parish in their efforts to provide much needed school supplies to students in El Segundo Barrio. With the time for back to school shopping quickly approaching, the shops on the border bring an experience vastly different than any other in the country. Tax free weekend offers an opportunity for the public to not only save money but enjoy that experience with food, music and entertainment,” said Joe Gudenrath, DMD Executive Director.

Following the backpack drive, a “Back to School Event” will be held in the El Centro District of Downtown El Paso on August 12, 2017 to create a special border shopping experience while enjoying tax-free weekend discounts.

The event, taking place on Fourth St., between El Paso St. and Oregon St., from 10 a.m. to 4 p.m. will entertain the public with a fashion show, cosplayers, and princesses, in addition to food vendors, music and a bounce house for children. 

El Centro District businesses, Krystal Jeans, and Starr Western Wear are once again are contributing sponsors for the event, in addition to the El Paso Electric Company and T-Mobile.

The DMD and CBA have placed collection boxes at four (4) locations:

Park Tavern                                      204 Mills Ave.

iHeart Radio                                     4045 N. Mesa

Economy Cash & Carry                   1500 E. Paisano

DMD Offices                                     201 E. Main Suite 107

 Donations for the drive will be accepted at the locations through Thursday, August 10, 2017.


REEL Authentico Contest Calls for Local Filmmakers

The Downtown Management District (DMD) is looking for a few good local filmmakers.

The REEL AUTHENTICO Video Contest is asking entrants to produce a video capturing the spirit of ‘Authentico’ in DTEP and enter the contest for a chance to be featured in an INSIDER feature article, have their video distributed on the official Downtown El Paso Youtube channel, and presented at the Plaza Classic Film Festival.

Additionally, first, second and third prizes will be awarded gift cards to Downtown El Paso businesses of their choice.

Contestants can highlight an area, spotlight people, a local scene, or provide any narrative that shows the authenticity of downtown, while keeping it positive

Please keep all submitted videos under 2 minutes long (winners will be asked for an edit under 00:59 seconds for distribution on Instagram). Photos can be taken with any video camera and submitted in MP4 format – cell phones or professional cameras permitted.

One video per videography team allowed for submission. No profanity. No controversial or political content. All videos will be judged for 3 elements:

– (Content) Expressing how DTEP is AUTHENTICO in a positive fashion

– Quality of execution

– Originality

Click HERE for full contest rules.

Deadline for submission is July 26, 2017

Winners will be announced on August 3, 2017

To enter the Reel Authentico Video Contest: please e-mail a Dropbox link to download your video, or deliver a USB with video file directly to DMD offices at 201 E. Main, Ste. 107.

DMD, Mithoff Burton Create Downtown District Community Geofilters for Snapchat

The Downtown Management District (DMD) has partnered with downtown-based marketing agency Mithoff Burton Partners to design and submit geofilters to Snapchat based on established downtown districts.

If you’re not sure what “geofilters” are, or what “snapchat” is, don’t feel bad – in this age of social media momentum things move fast.  The latest social media app to capture the essence of sharing your personal story is Snapchat.

A photo-based mobile application that allows you to capture your daily moments with photos and video. Geofilters are graphics you can apply to your photo that is unique to the geographical location you are taking a photo in.

In July of 2016, Viva + Impulse Creative Co. designed and successfully submitted two downtown El Paso geofilters to Snapchat. The DMD sought to take their creative initiative and expand on the generous contribution to the community via social media. The DMD designs are decidedly focused on established downtown districts. “We felt so thrilled that a local design agency would take the time and effort to create and submit a downtown geofilter that it spurred us to do the same,” said Joe Gudenrath, Executive Director of the DMD.

Part of the experience in downtown El Paso is the pedestrian friendly atmosphere that is already being enjoyed by Pokemon players on a daily basis. “Downtown lends itself to the social media experience in a great way by being walkable and picturesque,” said Rudy Vasquez, Marketing and Communications Manager for the DMD.

The DMD approached Mithoff Burton Partners (MBP), an agency familiar with downtown clients such as the El Paso Chihuahuas and the Mills Plaza Properties, to provide some input on the proposed community geofilters. After several creative meetings, designs were submitted and ultimately approved by Snapchat on Wednesday, August 24, 2016.

“The idea was to create geofilters that accurately represent the community identity of downtown. One of the goals of the DMD is to create an identity in downtown that is consistent and indicative of who we are – the five districts do just that. Now you can take your photo with the applicable geofilter in four of the five districts – Union Plaza’s geofilter is still pending approval,” said Joe Gudenrath.

Robert Burton, Digital Content Planner for MBP, echoed that ability.  “We wanted to create geofilters that followed the umbrella theme of our Downtown, “Authentico”, and still give contributors relevant choices for any District they happen to be in,” he said.  He added, “Part of the uniqueness of Downtown EP is the diverse districts.  So we wanted to develop geofilters that in essence, say, ‘I’m in one of the Plazas of the Arts District,’ or ‘I’m shopping in El Centro.’  We think people will begin using these filters when they’re in Downtown EP – they not only look good, they’re fun.”

The five downtown districts include, the Government District, Office District, El Centro District, Union Plaza District (geofilter pending approval) and the Las Plazas Arts District.

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