The results are in for the Downtown Management District (DMD) fourth annual downtown survey conducted during the entire month of July, 2018.
“We value what our stakeholders and the general public thinks of the DMD and downtown. I’m pleased to see that the community continues to recognize the progress being made. It’s vital we don’t take this support for granted, and that we keep our finger on the pulse of the public so we can continue to improve our programs and aid in the prosperity of our downtown. This survey offers the kind of insightful criticism and positive feedback that is crucial to the course we set in the coming year.” said DMD Executive Director, Joe Gudenrath.
According to the data, a growing percentage of respondents favor the direction downtown is headed and have witnessed improvement over the last 12 months.
“The DMD thanks all who participated including our winner of the $100 gift certificate to Anson 11, Jimena Aguirre,” said Gudenrath, adding, “We will always keep the views of the public in mind as we continue our efforts to breathe more life into our downtown through our programs and advocacy.”
The online survey was distributed via local media, social media, flyers, direct mail and e-mail.
Regarding the Current Conditions of Downtown El Paso:
- 83% of respondents say Downtown is Progressing (up 8% from 2017)
- 76% of respondents say their Perception of Downtown has Improved over the last 12 months (up 10% from 2017)
- Among Downtown Visitors, 57% came for Events (up 2% from 2017)
- Of those events attracting people, Theater Events were the main driver (27%)
Regarding the future of downtown, the public’s top 3 priorities are:
- Family Friendly Atmosphere and Businesses
Regarding the DMD’s Performance and Services:
- 92% of respondents gave the DMD a passing grade (“C” or better)
- “A” = 20% (up 2%)
- “B” = 53% (up 3%)
- “C” = 19% (down 3%)
- “D” = 2% (down 3%)
- “F” = 2% (down 2%)
- 54-60% of respondents favored DMD expansion in 3 areas of service:
- Advocacy and Planning (60%)
- Economic Development & Grants (56%)
- Marketing & Promotions (54%)
The fifteen (15) question online survey, made available in both English and Spanish, garnered 694 total respondents.
The DMD utilizes the unscientific, online survey to gauge the opinions of downtown property owners, business owners, employees, visitors and the general public on the present conditions of downtown, future needs, and the performance of the DMD itself.
The results of this survey were shared with the DMD Board at its August 23rd.