Northwest El Paso’s entertainment options will grow thanks to Flix Brewhouse and the new West Towne Marketplace, a 500,000 square foot retail, dining and entertainment destination located at I-10 and Paseo del Norte.
Flix Brewhouse will comprise approximately 38,750 square feet and feature nine (9) auditoriums equipped with parabolic screens, state-of-the-industry digital audio and video (including immersive sound), and Flix’s proprietary luxury seating.
Viewers will enjoy unobtrusive, in-theater service from a complete cooked-to-order menu that will be tailored to local tastes, as well as a broad selection of soft drinks and adult beverages, including a dozen signature Flix Brewhouse-brand beers brewed on premises.
In addition to showing the latest Hollywood blockbusters, Flix Brewhouse offers a wide variety of special features and events, including a Pro-Am homebrew competition, Brewmaster dinners, on-site Beer 101 brewing and tasting seminars, and numerous themed classic film series and interactive experiences such as dinner comedies, sing-alongs, and Saturday morning pajama parties.
Flix Brewhouse also celebrates unique food and craft beer creations with a range of ongoing dining and tasting events, showcasing beer from other craft breweries as well as its own.
Flix Brewhouse is the world’s only first run cinema-eatery-microbrewery and combines the latest Hollywood productions, award winning, brewed on-premises craft beer and delicious food – all served “in theater,” on an a la carte basis, allowing the experience to be customized.
Via a news release, officials added, “The genesis of the Flix concept stems directly from consumer demand for a better, more value oriented way to watch a movie. Designed from the inside out to deliver a premium viewing and dining experience at an affordable price, Flix Brewhouse addresses the’ primary concern of moviegoers everywhere – the rising cost of admissions and concessions and the typically poor value realized at the conventional multiplex.”
The original Flix Brewhouse location in Round Rock, Texas has been in operation since July 2011 and the company now has four successful operating locations with new venues under construction in Little Elm, Texas, Madison, Wisconsin and Chandler, Arizona.
West Towne Marketplace is an open-air retail and entertainment destination conveniently located on the corner of U.S. Interstate 10 and Paseo del Norte in El Paso, Texas. The center is a pedestrian-friendly, outdoor retail center. It features more than 500,000 square feet of retail, restaurants and entertainment on 63 acres of land.
Opening in late 2018 or early 2019, the West Towne location will be one of several Flix Brewhouse plans to open in Texas in 2018 and 2019, and part of the cinema-dining chain’s aggressive expansion throughout the southwest United States.