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Home | Tag Archives: gecu

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Plaza Classic Film Festival goes online starting Wednesday

The online edition of the El Paso Community Foundation’s 13th annual Plaza Classic Film Festival goes live Wednesday, August 5.

Due the pandemic, this year’s Plaza Classic Film Festival is a hybrid of 14 digitally streamed films and 11 nightly pop-up drive-in movie programs, both of which run through August 9. For more information, click here.

The streaming edition includes digitally streamed movies such as 1984’s Amadeus (with an exclusive interview with El Paso’s F. Murray Abraham), El Paso pop star Khalid’s Free Spirit, and the annual Local Flavor filmmaker showcase.

The Plaza Classic Film Festival Online opens with the iconic 1980 documentary The Life and Times of Rosie the Riveter at 1 p.m. August 5, and concludes at 2 p.m. August 9 with Amadeus, preceded by a Zoom Q&A with Abraham, who won the Academy Award for his performance.

Free Spirit, a companion piece to Khalid’s album of the same name, streams at 7:30 p.m. August 5.

This year’s virtual festival features seven documentaries, including Paul Espinosa’s Singing Our Way to Freedom, an engaging look at Chicano musician and activist Ramon “Chunky” Sanchez; Peter Miller’s Projections of America, about the idealistic American propaganda films supervised by screenwriter Robert Riskin; and Witness at Tornillo, Shane Franklin’s chronicle of one man’s effort to shut down a camp for migrant children in Tornillo, Texas.

The annual Local Flavor showcase highlights new local and locally connected films in two shorts programs, Local Flavor I and Local Flavor II, curated by filmmakers Zach Passero and Lucky McKee.

The third Local Flavor Awards, sponsored by El Paso Electric, will feature the announcement and encore screenings of two films, the $1,000 first prize and $500 second prize selections.

Also, Joshua Lozano’s Rest Stop, an adaptation of the Stephen King short story, will be shown out of competition.

Here’s the schedule:

  • August 5:The Life and Times of Rosie the Riveter, 1 pm;Banging Lanie, filmed in Las Cruces, N.M. (followed by a Q&A with director Allison Powell), 3:30 pm; and Free Spirit, 7:30 pm.
  • August 6:Projections of America(with Q&A with director Peter Miller), 1 pm; The Hanged Woman Vol. II: The Den of Iniquity (with Q&A with filmmaker Marco Marcus), 3:30 pm; and Singing Our Way to Freedom, 7 pm.
  • August 7:Witness at Tornillo, 1 pm;The One and Only Jewish Miss America (with Q&A with director David Arond), 3:30 pm; Local Flavor I (with filmmaker Q&A with curators Zach Passero and Lucky McKee), 7 pm
  • August 8:Finding Freddy,Robert Holguin’s look at late El Paso comic Freddy Soto, 1 pm; Rest Stop (with Q&A with filmmaker Joshua Lozano), 3:30 pm; Local Flavor II (with filmmaker Q&A), 7 pm
  • August 9:The Local Flavor Awards, 1 pm; Amadeus (preceded by a Q&A with El Paso native F. Murray Abraham), 2 pm.

Admission is $5 per film, or $30 for the entire series, on sale now at and Streamed screenings are available only at the announced date and time of each showing.

Sponsors for this year’s Plaza Classic Film Festival On Tour and Online are El Paso Electric, the Paul L. Foster Family Foundation/Mills Plaza Properties, GECU, Debbi Hester/Realtor and Perry Hester/Realtor, the Woody and Gayle Hunt Family Foundation, In*Situ Architecture, the Texas Film Commission, TFCU, Tammy Vasilatos CPA, and the Museums and Cultural Affairs Department.

Plaza Classic Film Festival goes on tour, online for 2020

As the old saying goes, “The show must go on” and to that point, the El Paso Community Foundation’s 13th annual Plaza Classic Film Festival is going on tour and online.

Due the COVID-19 pandemic, the Plaza Classic will be a hybrid festival, with 11 consecutive nights of pop-up drive-in movies at various locations around El Paso, and 5 days of digitally streamed films via the festival’s website.

The outdoor movies will run from July 30 through August 9; while the streamed movies start August 5 and run through the 9th.

To continue the festival’s tradition, the Community Foundation wanted to do something positive for the community, but in a safe way.

“Social distancing measures will be enforced, vehicles will be spaced apart in a checkerboard pattern,” PCFF officials shared. “Patrons are strongly encouraged to stay in their vehicles; they’re welcome to bring their own food and beverages as concessions will not be available at most locations.”

The Plaza Classic Film Festival On Tour opens July 30 with the Beatles’ Yellow Submarine (the sing-along version) at Ardovino’s Desert Crossing, followed by two nights at the El Paso Community College’s Valle Verde campus, with Jaws and Charlie Chaplin’s The Kid on July 31, and Smokey and the Bandit and the Marx Brothers’ Duck Soup on August 1.

Alfred Hitchcock’s The Birds shows August 2, followed by E.T. the Extra-Terrestrial August 3, both at Camp Cohen Water Park (formerly Cohen Stadium).

The tour continues with Jurassic Park August 4 and Selena August 5 at the El Paso County Coliseum; and two nights at The Hospitals of Providence East Campus, where 1956′ Godzilla, King of the Monsters! screens on August 6, and Young Frankenstein shares a bill with Frankenstein on August.

The tour closes with PCFF’s 12th annual showing of The Rocky Horror Picture Show, on a double bill with Hedwig and the Angry Inch, on August 8, and Casablanca on August 9 at the El Paso International Airport’s newly christened Hangar 7 Studios, located at the intersection of Airport Road and Leigh Fischer Boulevard.

Features on Sundays through Thursdays will be preceded by Laurel and Hardy shorts, Three Stooges shorts, or Looney Tunes/Merrie Melodies cartoons.

Admission begins at 7:30 p.m. Programs start at 8:30 p.m. Parking will be on a first-come, first-served basis. Mask-wearing attendants will park vehicles (cars, pickup trucks, vans and SUVs only).

Sound will be broadcast via low-power FM radio. The frequency will be announced on the screen at each show.

Admission is $25 per vehicle for all shows, including double features. Advance tickets go on sale Friday, July 17 online.  Additionally, contactless ticketing will be available at each site, if the show is not sold out.

Portable restrooms will be available at each location.

The Plaza Classic Film Festival Online runs August 5 through 9, via the festival’s website.

It will feature digitally streamed programs, including the Local Flavor filmmaker showcase, documentaries, indie features, and an exclusive screening of Amadeus, with a special guest appearance by Academy Award-winning El Paso High alum F. Murray Abraham.

The schedule will be posted soon on

The festival is made possible by the generous support and cooperation of Ardovino’s Desert Crossing, the El Paso Community College, the El Paso International Airport, El Paso Live, the El Paso Parks and Recreation Department, the El Paso Sports Commission, Paul L. Foster Family Foundation, GECU, Debbi Hester/Realtor and Perry Hester/Realtor, the Hospitals of Providence, In*Situ Architecture, Mills Plaza Properties, the Museums and Cultural Affairs Department, the Texas Film Commission, TFCU, and Tammy Vasilatos CPA.

Workforce Solutions Borderplex, GECU Celebrated at 23rd Annual TWC Conference

Workforce Solutions Borderplex (WSB) and its partner GECU were recognized and awarded at the 23rd Annual Texas Workforce Commission (TWC) Conference in Grapevine, Texas in early December. 

In recognition of its workforce programs, Workforce Solutions Borderplex received both the Youth Inspiration & Career Awareness Award and the Service to Workers Award.  GECU was honored with the Employer Award of Excellence.

“This year, as the unemployment rate continued to drop, WSB, along with Dynamic Workforce Solutions, continued to reach hard to serve populations by revamping the service delivery model and implementing a “street team”.  As a result of the new outreach, WSB increased their caseload by 78% compared to the last program year,” WSB officials shared.

The Youth Inspiration & Career Awareness Award is intended to recognize and highlight three Local Workforce Development Board initiatives focused on supporting career awareness and exploration for young people.

Through the organization’s connection to underserved out-of-school youth (OSY)and interested employers, WSB has created a mutually beneficial endeavor.  WSB launched an initiative to show the youth-future employees-what opportunities await them and allowed employers to showcase jobs and generate interest in those.

The organization also furthered its ties to youth, developing and providing programs to serve local OSY, such as YouthBuild El Paso, Reboot El Paso! and Hire El Paso Youth.

The Service to Workers Award recognizes a Local Workforce Development Board that has demonstrated its commitment to Texas workers by significantly improving services throughout the Texas workforce system.

WSB recognized the opportunity to rethink how outreach was conducted as the unemployment rate continued to drop and the individuals left to serve included special populations that were not coming through the door.

Along with Dynamic Workforce Solutions, they completely revamped their service delivery model that included a street team. As a result of the new outreach, WSB increased its caseload by 78 percent compared to last program year.

The Employer Award of Excellence honors a private-sector employer in each local workforce development area that is actively involved with Texas Workforce Solutions. This award recognizes an employer that has, as a customer and collaborator with the Local Workforce Development Board (Board), created and used innovative approaches that have benefited the local economy and workforce significantly. These employers were chosen from the many with which Boards connect to prepare today’s workforce for tomorrow’s Texas.

WSB nominated GECU, El Paso’s largest locally owned financial institution, for its commitment to recruit and develop local talent in the local workforce development area. GECU worked closely with local independent school districts, the University Texas at El Paso, and El Paso Community College for talent development and recruitment.

Many GECU employees have been employed since high school, developing their careers with support provided by GECU through mentorship, leadership development, tuition reimbursement, certifications, and cross-training.

WSB also secured several new grant opportunities which will allow the organization to expand training outreach beyond the scope of formula funding.  Those grants are listed here:

  • Excellence in Rural Service Delivery (an initiative from TWC)
  • Prudential Foundation (4th year award) for STEAM Fiesta
  • Military Family Support
  • Texas HireAbility Award (performance award from TWC confernece)
  • Career & Education Outreach Program
  • Texas Industry Partnership w/ Prudential Match for Software Development

Awards and grants presented to WSB at the event totaled over $825,000.

Texas Workforce Commission (TWC) is a state agency dedicated to helping Texas employers, workers and communities prosper economically. Workforce Solutions Borderplex,

Workforce Boards throughout the State of Texas, the TWC and workforce system partners work together to respond to the needs of employers and workers through skills training, job search assistance, and other workforce support services.

GECU inks exclusive partnership with UTEP Athletics

On Thursday, officials with UTEP Athletics announced that GECU reached an agreement with Van Wagner to serve as the exclusive credit union for UTEP Athletics.

The sponsorship package is the largest in the history of the UTEP athletic program.

“We are delighted to have GECU as our official credit union,” said Jim Senter, UTEP Director of Athletics.  “We are most appreciative of their collaboration and support.  They have made a huge impact in El Paso and we feel like our two organizations will continue to forge a win/win relationship that benefits UTEP and this community for years to come.”

Under the new agreement, the PickAxe Rewards credit card will continue to be available to GECU members.

“GECU is proud to announce that we are the official credit union of UTEP Athletics! This is an outstanding opportunity to continue our long-standing relationship with UTEP and we are thrilled to bring innovative ideas to create an unforgettable experience for our community. Our collaboration with UTEP has been ongoing for many years and we are passionate about the future of UTEP athletics,” said Crystal Long, President and CEO of GECU.

GECU will also continue to be a pillar partner for all Miner Athletics meaning their support of the program puts them amongst the most significant in all of UTEP.

“GECU has been an unbelievable sponsor of UTEP over the years,” said Ben Burke, Vice President for Van Wagner.  “The entire team at Van Wagner is thrilled that we got to be a part of growing this relationship to new heights.  Crystal Long and her team have been outstanding and we look forward to many years with our new Official Credit Union.”

In April of 2018, GECU collaborated with UTEP Athletics on a vision for the future of the Sun Bowl Stadium.  Construction is currently underway, with the GECU Terrace scheduled to open its doors in time for the 2020 football season.

Located directly beneath the press box, the GECU Terrace will feature club seats, loge boxes and outdoor cantinas.

GECU Terrace will be a collaborative place for families to gather year-round to support UTEP, and will also impact the lives of community members through GECU’s financial education and free tax preparation initiatives.

GECU presents donations to TTUHSC El Paso; Will support Nursing, Student Run Clinic

On Tuesday, Texas Tech University Health Sciences Center El Paso officials thanked GECU for their donation in support of improved health care for the West Texas region.

“We are so grateful to be a part of the incredible work and impact that Texas Tech University Health Sciences Center El Paso is making in our community,” Long said. “We hope that students will achieve their goals through the incomparable resources and opportunities that TTUHSC El Paso provides. We are so proud to partner with universities that believe in the value of education.”

GECU announced a gift of $5,000 to go toward nursing scholarships, and $4,000 in support of the Paul L. Foster School of Medicine’s Medical Student Run Clinic.

Andrea Tawney, Ph.D., associate vice chancellor for Institutional Advancement at TTUHSC El Paso, said she was thankful for GECU’s commitment to health care in West Texas.

“TTUHSC El Paso is happy to be ‘Teamed Up For Health’ with GECU,” Tawney said. “The Medical Student Run Clinic does such important work for the community of Sparks, bringing health care to an underserved area. Scholarships are an investment in students who have a calling to serve our community as nurses. Support from our partners is critical for our students to succeed but also inspire them to push forward and complete their nursing degree.”

The Medical Student Run Clinic provides free primary health care screenings and other health care services to the Sparks community in Far East El Paso County.

Volunteer work at the clinic provides students from the Foster School of Medicine with an opportunity to work in a real clinical environment while also developing a relationship with the community.

In a show of solidarity, GECU President and CEO Crystal Long declared Tuesday as TTUHSC El Paso day with GECU.

TTUHSC El Paso and GECU team members donned “Teamed Up for Health” T-shirts, symbolizing the positive impact the collaboration will have.

Project Vida Receives $135K for Micro-Business Economic Development

Thanks to the participation of several local businesses, foundations and government, Project Vida‘s Microenterprise Technical Assistance Program (MTAP) has been funded to the tune of $135,000.

GECU, El Paso Electric, WestStar Bank, Hunt Family Foundation, United Way of El Paso County and the City of El Paso all contributed a to Project Vida’s MTAP – the grassroots asset-building economic development project.

Awards include El Paso Electric $10,000; GECU $10,000; WestStar Bank $5,000; Hunt Family Foundation $5,000; United Way $15,333; and the City of El Paso $90,000 from a Community Development Block Grant.

“MTAP engages marginal low- and moderate-income micro-business owners with business and financial literacy, management skill-building, and pathways to job retention and job creation,” Project Vida officials shared via a Friday morning news release.

MTAP transfers the community health worker/promotora model of outreach and trust-building to a business model of financial stability, asset-building, entry into the mainstream economy and growth toward small business status.

From 2013 to 2018, MTAP enrolled nearly 750 qualifying microenterprise owners in the program helping them retain 561 jobs and create 471 new jobs.

For more information on Project Vida or the Microenterprise Technical Assistance Program, contact Bill Schlesinger at (915) 533-7057, ext. 207, or

UTEP, GECU Partner on New Vision For Sun Bowl Stadium

UTEP President Diana Natalicio, Director of Athletics Jim Senter and GECU President and CEO Crystal Long unveiled a vision for the future of Sun Bowl Stadium in a press conference on Friday at the Larry K. Durham Sports Center.

The project will bring spectacular, widespread enhancements to the 55-year-old iconic venue – from a new press box and Sky Lounge to the introduction of the GECU Terrace.  Other components of the Sun Bowl project include a renovated concourse with modernized fan amenities, restrooms and ADA capabilities.

“The planned renovation of Sun Bowl Stadium is a key step in our continued campus transformation that enhances the overall experience of our students, faculty, staff and visitors,” President Natalicio said. “We are grateful for the collaboration and support of our longtime community partner GECU as we begin modernizing this iconic facility that serves not only the UTEP campus but the entire region.”

“One of the most beautiful stadiums in college football will become even more breathtaking,” Senter said.  “We thank GECU for their partnership, their commitment and their investment in helping get this project underway.”

Located directly beneath the press box, the GECU Terrace will feature club seats, loge boxes and outdoor cantinas.  GECU Terrace will be a collaborative place for families to gather year-round to support UTEP, and will also impact the lives of community members through GECU’s financial education and free tax preparation initiatives.  It is targeted for completion in 2019, along with the all-new press box and Sky Lounge, which will replace the existing Captain’s Club.

“We’re excited to unveil the GECU Terrace,” Long said.  “As a proud partner with UTEP, we work together and share the common goal of improving lives for generations to come.”

For more information, visit the project website or contact the Miner Athletic Club via phone (915-747-8759) or e-mail (

UTEP Receives $50,000 Gift from GECU Foundation

Crystal Long, chairman of the board of the GECU Foundation, presented $50,000 to Diana Natalicio, President of The University of Texas at El Paso Tuesday morning.

“The sustained support of generous partners like GECU is critical to helping the talented students of this region gain access to an excellent education,” said UTEP President Diana Natalicio. “We are truly grateful for GECU’s ongoing commitment.”

The gift for the R.C. Morgan Scholarship Endowment Fund will be used for GECU student scholarships and was designed to continue into perpetuity.

“We’re so grateful to have the supporters we do to provide this everlasting gift of education to our youth, the future of our city,” stated Crystal Long, GECU President and CEO. “We’re once again honored to present a $50,000 check to Dr. Natalicio to go toward our student scholarships.”

GECU officials added, “UTEP and GECU share many common goals. The gift of education is reflected back into our community through economic growth and family prosperity, increasing the quality of life across the El Paso community.”

The fund was largely supported by generous hearts in and out of our local community.

Photo courtesy UTEP

GECU Kicks Off 2018 Volunteer Income Tax Assistance Program for El Paso County

Thursday afternoon, I learned about a free tax assistance program that not only supports the community but supports quite a few high school students who are maybe looking towards a future career of being an accountant or tax preparation specialist.

GECU, along with the Coalition for Family Economic Progress (CFEP) officially kicked-off the 2018 Volunteer Income Tax Assistance (VITA) as well as the online Free Tax Assistance (FTA) Program.

Ruby Alvarez, Executive Director for El Paso Affordable Housing (HOPE) and GECU Community Development Manager, announced the opening of this year’s tax assistance programs.

Ms. Álvarez introduced the student volunteers, from the GECU partner schools, who will be assisting with tax preparation this year: America’s High School, Pebble Hills High School, Socorro High School, Canutillo High School, and Del Valle.

Last year the VITA program brought in over 14.2 million dollars in refunds by assisting over 8,000 tax returns. Not only did they provide the tax filing services for free, but also allows individuals to speak with a trained volunteer who was able to answer any tax questions put to them.

“During tax session, we all have the same fears, ‘Am I filling out the paperwork, right? Have I included all my deductions and all my credits? Am I paying too much? Do I owe the federal government a lot of money? And, when am I going to get that big old, fat check from the IRS,’” began State Rep Cesar Blanco.

“Thanks to the partnership between GECU, the IRS, the El Paso Coalition for Family Economic Progress, and of course the dedicated volunteers, that help low- and middle-income El Pasoans prepare their income tax,” Rep Cesar Blanco said, “and make sure
that assistance is there, and at no cost, which is very important to our community.”

Last year the office of State Representative Cesar Blanco partnered with GECU to host some tax preparation services, last year it was at Jefferson High School.

“This year I am honored to announce our third one at Burges High School,” said Rep. Blanco.

Blanco also took a moment to reiterate that his office has an open-door policy to the community, reminding all that tax preparation is just one of the many ways he and his office seeks to support, and help the people of El Paso.

VITA has been assisting the community with tax preparation since 2006.

“You shouldn’t have to pay,” said Ruby Alvarez, “that you shouldn’t have to pay to receive your tax return.”

She’s right. It’s your money, why should you have to spend to receive? This program will not only help you file your taxes but will help members of our community to learn valuable skills that will follow them for the rest of their lives.

So, how do you go about getting help from VITA?

There are two ways. The first way is by visiting them in person. Click here for a list of locations, dates, and times, throughout El Paso. Next, make sure you have the following paperwork with you when you go:

 Original and current proof of identification (photo ID) for you and your spouse (VITA is unable to file taxes for married couples filing separately)

 Original Social Security cards for you, your spouse and dependents, or a Social Security number verification letter issued by the Social Security Administration

 If you do not have a Social Security number, an official Individual Taxpayer Identification Number (ITIN) assignment letter may be used for you, your spouse and dependents

 Official proof of foreign status if applying for an ITIN

 Birth dates for you, your spouse and dependents on the tax return

 Wage and earnings statements (W-2, W-2G, 1099-R, 1099-Misc. forms) from all employers

 Interest and dividend statements from banks (Form 1099)

 A copy of last year’s federal and state returns, if available

 Proof of bank account, routing and account numbers for direct deposit

 To file taxes electronically on a Married Filing Jointly tax return, both spouses must be present to sign required forms

Total paid for daycare provider and the daycare provider’s tax identifying number, such as their Social Security number or business Employer Identification Number

 Forms 1095-A, B or C, Affordable Health Care Statements

 Copies of income transcripts from IRS and state, if applicable

 If you’re an identity-theft victim, bring your current IRS PIN letter

**Copies of Social Security cards, IDs, ITINs or previous tax returns will not be accepted.
If you would rather do it yourself, click here for a list of online services that will assist you for free  January 26 th is Earned Income Tax Credit Awareness Day.

“Each year,” says Ruby Alvarez, “about ninety-six million dollars in tax refunds go unclaimed by taxpayers in the State of Texas who didn’t take advantage of the Earned Income Tax Credit.”

VITA wants to remind you that even if you haven’t earned enough to file taxes, contact them. They can look at your current taxes, as well as go back three years, to see if you qualify for a tax credit.

Don’t put off your taxes until the last minute. Visit or call 211 for locations.

Northeast El Paso Selected as New Home for GECU Neighborhood Branch

GECU will refresh its presence in Northeast El Paso with the addition of a new GECU Neighborhood Branch at 9435 Dyer; near Dyer and Diana.

Crystal Long, President and CEO, stated, “This is our second GECU Neighborhood Branch in the Northeast community, and our first in this area. We’re so excited to break ground and bring this branch to life for our members who will benefit from all it will have to offer.”

GECU officials share that the new branch will be built from the ground up, designed for member convenience and accessibility, and will be the first GECU Neighborhood Branch of its kind.

Via a news release, GECU officials added, “Members along the busy Dyer and Diana neighborhood will enjoy the full service neighborhood branch experience. The new location will offer easy access to the branch, convenient hours, and Personal Tellers with the same personal service they’ve seen at other branches. The location will also offer a personal office to open new checking or savings accounts, apply for a credit card or a personal loan, refinance or even apply for a home loan.”

As part of their commitment to El Paso, GECU provides free financial education in schools and citywide while also providing engaging support to community partners like the University of Texas at El Paso, El Paso Chihuahuas, the City of El Paso, and many more.

Visit the GECU website for more information on financial education, membership eligibility, branch and ATM locations, and free online banking. For community initiatives and events, click here.  With $2.6 billion in assets and 800+ employees, GECU is federally insured by NCUA.

The groundbreaking ceremony for the new location was held on Thursday, November 30th.

Socorro ISD, GECU Partner to Open First Branch in District

The Socorro Independent School District and GECU will celebrate the grand opening of the first SISD student-run credit union Monday.

“We are thrilled to provide another amazing opportunity for our students to gain real-world experience and skills for a lucrative future in college, careers and life,” said SISD Superintendent Dr. José Espinoza.

“This is a powerful partnership with GECU and I am proud of the great collaboration in our community to give our students an exceptional education in the Sparta Business Academy, at Pebble Hills High School and in Team SISD! We look forward to the experiences and advantages this GECU branch will bring for our students and employees,” Dr. Espinoza added.

The partnership between SISD and GECU will allow students at Pebble Hills High School, which houses the advanced academics program called Sparta Business Academy, opportunities to learn financial literacy, how to budget, operate savings and checking accounts and gain work experience in a financial institution.

The branch will be open for students, faculty and staff. Senior students will be able to work during their practicum time at the branch and have opportunities to work at other branch locations.

GECU, EPCC Open Student-Run Credit Union

Greater El Paso Credit Union (GECU) along with El Paso Community College (EPCC), celebrated the Grand Opening of the first EPCC student-run credit union on Wednesday, April 26th at EPCC’s Valle Verde Campus Student Services Center at 919 Hunter Drive.

Crystal Long, GECU President and CEO stated, “Collaborating with El Paso Community College supports our similar goals of providing higher education and financial literacy to students. These opportunities pave the way to financial freedom and success, which will further elevate our community. We’re excited to grow our relationship with EPCC and look forward to providing financial education and our convenient services to students right on campus.”

The new location is a full-service branch, including an added Virtual Office available for new account openings, loan applications and processing, and more.

“The opening of the GECU branch on the EPCC Valle Verde campus reflects the important partnership between business and education by providing our students work experience in the financial industry, and at the same time offering accessible services to our community,” stated Dr. Myshie Pagel, Instructional Dean of Education and Career and Technology Education.

The credit union is staffed by a team of existing GECU employees and EPCC student positions. The EPCC branch is open to the public, an added convenience to nearby members who live and work near campus.

Annually, GECU provides a $10,000 scholarship donation towards El Paso Community College students. The branch will further emphasize the importance for all students to become financially fit by learning how to budget and manage their money. The GECU/EPCC location at Valle Verde will serve all students, faculty and staff.

GECU, Coronado High Celebrate Grand Opening of Student-Run Credit Union Wednesday

GECU, in partnership with El Paso Independent School District and Coronado High School,will celebrate the Grand Opening of the first EPISD student-run credit union on Wednesday, February 1st at 10 a.m. at Coronado High School located at 100 Champions Place.

Crystal Long, GECU President and CEO stated, “Opening a location inside Coronado High School is a great opportunity for students to begin their successful financial journey. By opening up savings and checking accounts and learning how to manage their own finances they can become financially independent, while still in high school. We’re excited to build a relationship with the school and look forward to providing financial education to students.”

“We are a strong supporter of financial literacy in the community. The branch will emphasize the importance for students to become financially fit by learning how to budget and manage their money,”  GECU officials added.

The GECU Coronado High School Branch will serve all students, faculty and staff, however the branch is not open to the public

EPISD Superintendent Juan Cabrera said the GECU branch at Coronado will help address one of the concerns graduating seniors have brought up in recent years: the need for more personal finance education.

“Our students are telling us they want us more opportunities for them to learn about personal finance and credit,” Cabrera said. “We are ecstatic that GECU is partnering with EPISD to help us take a huge step toward addressing that need.”

The new location is a full-service branch,  staffed by a team of existing GECU employees and Coronado High School student positions. The student employees will be paid and will also receive school credit through their college and career classes.

The Grand Opening will feature a ribbon-cutting ceremony and snacks and refreshments for students, faculty, and staff.

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