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Home | Tag Archives: Helen of Troy

Tag Archives: Helen of Troy

El Paso’s Helen of Troy Celebrates 50 Years

Helen of Troy’s more than 1,500 employees around the world — including approximately 400 at its U.S. Headquarters here in El Paso — are celebrating the Company’s fiftieth anniversary.

“Helen of Troy is El Paso grown since 1968,” said CEO Julien Mininberg. “Our commitment to the El Paso community remains as strong as ever—we are proud to be an Employer of Choice and supporter of the entire Paso del Norte Region.  Our people are central to our success as we elevate the lives of our customers while soaring together as a global company.”

On Monday, September 17, El Paso Commissioners Court declared it “Helen of Troy Week” in the County.  Then on Tuesday, El Paso City Council declared it “Helen of Troy Week” in the City and Tuesday night the El Paso Chamber lit the Star on the Mountain in celebration of Helen of Troy’s 50th Anniversary.

Helen of Troy began as a wig store in Downtown El Paso and has since grown into a worldwide leader in consumer products.

The Company has grown both organically, as well as through acquisition, and now houses a strong portfolio of Leadership Brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools.

Via a news release, Helen of Troy official shared their hope for the next 50 years, saying that the company, “continues its transformation from a holding company of diverse brands to an operating company that leverages a worldwide talent force, is further improving operational efficiencies, and remains committed to the community which has fostered its growth over the last fifty years.”

Helen of Troy employs almost 400 people at its U.S. Headquarters in West El Paso out of approximately 1,500 employees worldwide. The workforce outside El Paso is located in cities such as New York, Boston, Tokyo, Lausanne, Shenzhen, Mexico City, Sheffield, and Toronto.

Helen of Troy’s Revlon Iron Wins Ebony’s 2018 Beauty & Grooming Award

Helen of Troy’s Copper Smooth Flat Iron sold under the Revlon brand is among the best new hair products on the market today, according to Ebony magazine.

The women’s hair care product won the Best in Hair award for Best Flat Iron in Ebony’s 2018 Beauty & Grooming Awards.

“This is the first time Revlon has won this award – and such recognition in a publication that garners five million monthly media impressions is very significant,” said Karla Garcia, Director of Marketing for Helen of Troy’s brush, comb and accessories division.

“For these awards, the Ebony editors tested dozens of products that launched from June 2017 to March 2018 to find which ones were worthy enough to win. We’re grateful we were one of them.”

Garcia is one of nearly 400 people employed at Helen of Troy’s U.S. Headquarters in El Paso.

Via a news release, Helen of Troy officials added, “The award once again puts Helen of Troy on the map as one of the top producers of high quality consumer goods worldwide.”

In addition to Revlon, other well-known beauty brands in the El Paso company’s portfolio include Brut, Pert, Sure, Infusium 23 and Bed Head.

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