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Thursday , November 15 2018
Home | Tag Archives: Latinitas

Tag Archives: Latinitas

Latinitas Hires New Executive Director for El Paso Chapter

Latinitas, a nonprofit organization focused on empowering young Latinas using media and technology, announced today that Isis Portillo has joined the team as the new executive director in its El Paso office.

Portillo will be bringing to the table 19 years of broadcasting experience as well as a background in marketing and advertising.

A Del Valle High School “Conquistador” and University of Texas at El Paso graduate, Portillo comes to Latinitas after spending the last three years working in IP marketing and consulting for Jack Key Auto Group/HoyFox Automotive.

Prior to that, she worked as a Vice President at Entravision Communications and held various other positions at multimedia conglomerates including Univision Communications, NBC News and iHeart Media. As the new executive director at Latinitas El Paso, Portillo will lead new charges in program growth, relationship building and strategies focused on the success of El Paso youth.

“It means giving as many young Latinitas an opportunity to aim higher,” Portillo said about what it means to her to join the Latinitas team. “It’s opening the door for them so that they can do it better. Someone is willing to stand with you so you can get there.” Read more about Portillo on our Medium blog.

Portillo will be replacing Alicia Rascon as the head of the El Paso chapter of Latinitas. Rascon co-founded Latinitas magazine and outreach programming 15 years ago in a class at the University of Texas at Austin. She brought Latinitas programs to El Paso in 2008, providing services to thousands of girls in the city’s school districts, public housing and cultural centers.

Rascon left the organization in January and to join the student engagement and leadership center at the University of Texas at El Paso.

The Wondering Latina: Latinitas Group Returns to Hispanicize in Miami

I was attending Hispanicize, a huge digital / media conference in Miami, FL last week when I was pleasantly surprised to hear El Paso, TX being honored!


Hispancize gathers some of the nation’s most popular Latino bloggers, viners and digital influencers for a week long conference intruding the newest methods in tech and media.

During one of the evening events, The Positive Impact Awards, I was completely shocked and proud to hear Hispanicize  founder and CEO, Manny Ruiz, present two young women from El Paso for their forging efforts in brining tech to the next generation of Latinas.

As last year’s winners, they returned to the stage to present this year’s ‘Person of the Year’ award to Veronica Herrera.

Co-founders Alicia Rascon and Laura Donnelly-Gonzalez proudly accepted their recognition in 2015, for their organization, Latinitas, ‘a non-profit organization focused on informing, entertaining, and inspiring young Latinas to grow into healthy, confident, and successful Latinas. Whose mission is to empower Latina youth through media and technology.’ []

Rascon is an El Paso native and the founding duo returned to the West Texas area to open the El Paso chapter of Latinitas. Hispanicize specifically wanted to honor the chapters work for their strides in the El Paso area.

2016-04-14 12.07.02
Donnelly-Gonzalez (left) – Rascon (right) Co-founders of Latinitas

Among the Latinos at the Postive Impact Awards, on stage with the El Paso team, was also, actress / activist Rosario Dawson, American Idol contestant, Karen Rodriguez and Founder and CEO of Hispanicize, Manny Ruiz.

Team El Paso in Miami!



Hispancize is in its 7th consecutive year of holding the mega conference, “Hispanicize 2016 gathered more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. This event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico” []