A lot of businesses are started on one “big” idea. A product or service the founder “knows” people will buy. They’re convinced this is “exactly” what the market has been waiting for. In a perfect world, all these businesses would succeed. Unfortunately, we don’t live in a perfect world and a lot of these businesses […]Read More
A timeless classic I doubt many of you have heard. You probably know the artist who wrote it, but I’ll bet money you forgot he wrote it. Bruce Springsteen wrote this song as social commentary on America’s addiction with TV. In the song he tells you he stayed up with his baby “’til half past […]Read More
Good advertising examples are hard to find. Most of the time advertisers focus on the features of their product or service. They are completely oblivious to their benefits. As if the world needed another “6-speed transmission”, more “made from scratch” guacamole or knowing customer satisfaction is your “number one priority.” What advertisers don’t understand is […]Read More
What would you do with $185 MILLION? Quit your job? Pay-off all your debt? Treat your family to some VERY nice gifts? Our friends at Wells Fargo are going to use it to pay the fine the Consumer Financial Protection Bureau gave them for opening unauthorized accounts. You probably think $185M is just a drop in the bucket for […]Read More
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