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Tuesday , November 13 2018
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Bel Air Named ‘Vans Custom Culture’ Semi-Finalist; $75k Art Program Prize Up for Grabs

Monday morning it was announced that Bel Air High School is a Vans Custom Culture semi-finalist, along with 50 other schools across the nation.

Now, it’s up to El Pasoans to vote for the Highlander’s Custom Culture design online for the chance to win $75K towards the school’s art program.

The Vans Custom Culture contest was created to support schools across the country experiencing art department budget cuts. Over 2,000 schools submitted customized Vans shoes embodying the Vans “Off the Wall” and “Local Flavor” lifestyle.

Schools also submitted an impact doc explaining how winning this donation would affect their arts programs since they have suffered budget cuts.

After Vans narrowed down submissions to the top 50, it’s up to the public to vote for their favorite pair. The overall winner will receive $75,000 and the four runner-up schools will receive $10,000, all going towards funding their school’s art programs.

Similar to years past, the public vote will help determine the top five finalists who will be in the running for the grand prize of $75,000.

The winner of this year’s competition will receive a visit from Vans for a celebration on their school campus filled with art and music that will be brought to life in partnership with Journeys, Yoobi, Laguna College of Art + Design (LCAD) and Americans for the Arts (AFTA).

Of the contest, Vans officials said, “Custom Culture competition continues to empower high school students and individuals across the country to embrace creativity. With schools already suffering from their art programs being cut, Vans wants to make more of an impact to the community and target the schools who need additional funds the most.”

To vote for the Bel Air Highlander’s design, click here.

Bel Air High Students’ Shoe Art Among top 50 Vying for $50K Prize

The Bel Air High School art program is asking for the public to vote online to help them win a $50,000 grand prize for their school’s art program in the Vans Custom Culture art competition, which challenged students to customize four pairs of Vans shoes.

For the Vans competition, Bel Air HS students created designs with the following themes: Art, Music, Extreme Sports, and Local Flavor. The designs were inspired by the bicultural atmosphere of Texas and Mexico, mariachis, Dia de Los Muertos (Day of the Dead), and Hueco Tanks mountain-climbing.

After an initial round of judging, designs submitted by Bel Air HS were identified among the top 50 entries in the nation. The top 50 designs are on display online, by region, and the public is being asked to vote every day for their favorite design through 5 p.m. PST on May 11.

Bel Air’s designs can be found in the Southwest region.

Once the online votes are compiled, the top five finalists will be flown to Los Angeles in mid-June to showcase their designs to a panel of noted judges as they compete for the $50,000 grand prize, according to the contest rules.

This is the seventh year of the Vans Custom Culture art competition, which aims to inspire high school students across the United States to embrace their creativity and draw attention to the importance of arts as an integral part of our schools’ focus in the face of shrinking budgets.

The grand-prize winner will receive a $50,000 donation to their school’s art program, and Vans may develop a limited-edition sneaker based on the winning design.

Four runners-up will each receive $4,000 donations to their programs as well. Additional prize money will also be given to the school with the best Local Flavor design.

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