A lot of businesses are started on one “big” idea. A product or service the founder “knows” people will buy. They’re convinced this is “exactly” what the market has been waiting for. In a Read More
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A timeless classic I doubt many of you have heard. You probably know the artist who wrote it, but I’ll bet money you forgot he wrote it. Bruce Springsteen wrote this song as social Read More
Good advertising examples are hard to find. Most of the time advertisers focus on the features of their product or service. They are completely oblivious to their benefits. As if the world needed another “6-speed Read More
Video killed the radio star. Or so it went in the 80’s hit song by the Buggles. But radio might not be the only thing video kills. Video just might be the one responsible for Read More
Relax, this isn’t going to be a rant about Donald Trump. I’ll leave that to the politico talking heads. This is about the two words that strike fear in the hearts of employees Read More
Every business owner dreams of an army of loyal customers, clients or patients. The kind who buy everything you sell. Who stop by your business every week. Whose car automatically “finds its way” to your Read More
Amazon. It can be the bane of a businesses’ existence; but it can also be a great research tool, if you know how to use it. After all, Amazon is the third most popular search Read More
Advertising doesn’t have to be expensive. It doesn’t have to be high tech either. You could say the only thing you need is a willingness to do it. There’s different things a Read More
White space is wasted space. I was taught this early in my career by my mentor. When you market you have to use every piece of real estate that’s made available to you. The “Read More
A parallel universe. Existing in two places at once. Definitely something you would expect in a sci-fi or super hero movie, right? Well, if you’ve seen the new Marvel movie Dr. Strange then you Read More