Four El Paso non-profits – Make-A-Wish Foundation, Books are Gems, Animal Rescue League and the Center Against Sexual and Family Violence – were presented with donation checks from the first TFCU and Neon Desert Music Festival fundraising t-shirt totaling $17,000.
“The TFCU team has been recognized for their generosity to our community, that is why we matched our passion for community service with our new partnership with Neon Desert Music Festival. The festival was a platform for us to spotlight El Paso’s non-profits and help them and our community grow,” said Vice President of Marketing, Alejandro Yu.
Make-A-Wish Foundation received a $10,000 donation, Books are Gems and the Animal Rescue League received $3,000 each, and the Center Against Sexual and Family Violence received $1,000.
Representatives from Make-A-Wish Foundation, Books are Gems, the Animal Rescue League and Center Against Sexual and Family Violence were present to accept the TFCU donation checks from CEO and President, Max Villaronga, as well as members of the TFCU Board.
TFCU, a federal credit union serving El Paso for over 82 years, partnered with Neon Desert for their 9th festival year. TFCU hosted the student ticket sale at three TFCU branches, sponsored the two hydration stations during the event and created a limited-edition Neon Desert Music Festival fundraising t-shirt.
The t-shirt was exclusively for sale at the TFCU booth during the music festival for $15.
The El Paso community voted for the charity that would receive the most significant number of funds by voting on TFCU’s Facebook and Instagram account – @TFCU_ElPaso. The highest voted charity was Make-A-Wish Foundation.
Talented local artist, Christin Apodaca was commissioned by TFCU to fashion a t-shirt design consistent with the festival’s vibrancy. To further showcase the t-shirt design, Apodaca constructed an 8ft x 8ft matching art piece that stood next to the TFCU booth during the event.
TFCU donated $1 for every picture shared on social media with the hashtag, #NeonWithTFCU to the Center Against Sexual and Family Violence.