Photo Courtesy of Salvation Army El Paso: The Salvation Army and Cielo Vista Mall Partner for Back-to-School Denim Drive

The Salvation Army and Cielo Vista Mall Partner for Back-to-School Denim Drive

The Do Good With Denim Drive kicked off on Saturday, August 6 at Cielo Vista Mall during the Back-to-School Expo.

Students are back in school!  Parents are already scavenging the store aisles for school supplies, but amid the frenzy of seizing the best deals and buying new clothes is an often overlooked reality: many kids are without these basic back-to-school essentials.

Obtaining the necessary supplies – which range from clothing to calculators – can be a costly feat: the average family will spend more than $800 this year on supplies and clothing.  The biggest cost for back-to-school shoppers?  Apparel and accessories, followed by electronics.

“Back-to-school shopping is expensive,” said Major Eloisa Estrada, Commanding Officer. “Low-income families may have to choose between sending their kids to school prepared for the new year or putting food on the table.”  That’s why each year The Salvation Army organizes and participates in a variety of back-to-school events and distributions for families in need of a helping hand.  This year that includes the denim drive with Cielo Vista Mall.  The Salvation Army relies on the hearts and hands of supporters and volunteers to make these events possible.

The Do Good With Denim Drive runs from August 6-September 4.  All donations will go to The Salvation Army to help local families in need.

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