The Texas Department of Transportation (TxDOT) is spearheading a Traffic Jam Initiative designed to offer drivers relief during traffic jams while helping businesses along congested roadways earn more customers.
The initiative is an effort to increase traffic to local businesses while decreasing traffic on major roadways.
Drivers benefit because they will be able to take a break from the gridlock while receiving special promos or discounts from businesses along their route.
For businesses that offer a jam promotional special, TxDOT and initiative partners will provide awareness through digital marketing. Initiative partners are Metropia Inc., the Downtown Management District, Sunland Park Mall, the City of El Paso’s Traffic Mitigation Team and the GO 10 project. All partners offer a significant reach to thousands of people via social media, e-blasts, newsletters, mobile app users, and websites.
The following businesses are committed to participating in the Traffic Jam Initiative and are now offering jam specials. [Listed in geographical order along North Mesa Street, starting downtown and headed north.]
- Nolita Corner Bistro 420 E. San Antonio, El Paso, TX 79901
- The Pizza Joint 500 N. Stanton, El Paso, TX 79901
- Pet’s Barn 2301 N. Mesa St., #20, El Paso, TX 79902
- Papa John’s Pizza 2600 N. Mesa St., El Paso, TX 79912
- Kern Place Florist 2605 N. Mesa St., El Paso, TX 79902
- Frozert Yogurt 2609 N. Mesa, El Paso, TX 79902
- Just One 2708 N. Mesa, El Paso, TX 79912
- The Pizza Joint 2900 N. Mesa St., Ste. F, 79902
- Small Cakes El Paso 2900 N. Mesa St., Suite G, El Paso, TX 79912
- Cheep Antiques 3233 N. Mesa, Suite 208, El Paso, TX 79902
- Hunan Palace 3737 N. Mesa, Suite D-2, El Paso, TX 79902
- Mesa Street Grill 3800 N. Mesa St., El Paso, TX 79902
- Nour Mediterranean Café 3800 N. Mesa St., Ste C-10, El Paso, TX 79902
- Pockets Billiards & Fun 4007 N. Mesa St., El Paso, TX 79902
- Singapore Café 4120 N. Mesa St., El Paso, TX 79902
- Rulis’ International Kitchen 4176 N. Mesa St., El Paso, TX 79902
- Simply Nutrition 4400 N. Mesa St. #3, El Paso, TX 79902
- Angry Owl 4799 N. Mesa, El Paso, TX 79912
- Mother of Pearl Vinyl 4935 N. Mesa, Suite 6, El Paso, TX 79912
- Salon Quarter 5411 N. Mesa, Suite 13C, El Paso, TX 79912
- Peter’s German Grill 255 Shadow Mountain, El Paso, TX 79912
- Heaven Sent Florist 6110 N. Mesa, Suite K, El Paso, TX 79912
- Coronado Prime Meats 6535 N. Mesa, El Paso, TX 79912
- Psychic Lynns 6633 N. Mesa St., Suite 104, El Paso, TX 79912
- Papa John’s Pizza 6930 N. Mesa St., El Paso, TX 79912
- Papa Pita 7114 N. Mesa St., El Paso, TX 79912
- Carinos Italian 675 Sunland Park Dr., El Paso, TX 79912
- The Shoe Doctor 750 Sunland Park Mall, Ste. E16, El Paso, TX
- Modas Carolina 750 Sunland Park Mall, Ste. G6, El Paso, TX
- Dimage Digital Photo Studio 750 Sunland Park Mall, P08, El Paso, TX 79912
- Sharp Styles 1055 Sunland Park Dr., El Paso, TX 79922
- Bob-O’s Family Fun Center 3851 Constitution Dr., El Paso, TX 79922
- Affordable Insurance Group 1055 Sunland Park Dr., Suite D, El Paso, TX 79922
New businesses are joining the initiative each week. The list of participating businesses – aka Traffic Jam Spots – is being updated online at bit.ly/URtraffic.