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Courtesy: City of El Paso

TxDOT and Local Partners Launch “Traffic Jam” Initiative

The Texas Department of Transportation (TxDOT) is spearheading a Traffic Jam Initiative designed to offer drivers relief during traffic jams while helping businesses along congested roadways earn more customers.

The initiative is an effort to increase traffic to local businesses while decreasing traffic on major roadways.

Drivers benefit because they will be able to take a break from the gridlock while receiving special promos or discounts from businesses along their route.

For businesses that offer a jam promotional special, TxDOT and initiative partners will provide awareness through digital marketing. Initiative partners are Metropia Inc., the Downtown Management District, Sunland Park Mall, the City of El Paso’s Traffic Mitigation Team and the GO 10 project.  All partners offer a significant reach to thousands of people via social media, e-blasts, newsletters, mobile app users, and websites.

The following businesses are committed to participating in the Traffic Jam Initiative and are now offering jam specials.  [Listed in geographical order along North Mesa Street, starting downtown and headed north.]

Business                                                                        Address

DOWNTOWN

  1. Nolita Corner Bistro                         420 E. San Antonio, El Paso, TX 79901
  1. The Pizza Joint                                   500 N. Stanton, El Paso, TX 79901

MESA STREET

  1. Pet’s Barn                           2301 N. Mesa St., #20, El Paso, TX 79902
  2. Papa John’s Pizza                          2600 N. Mesa St., El Paso, TX 79912
  3. Kern Place Florist                        2605 N. Mesa St., El Paso, TX 79902
  4. Frozert Yogurt                         2609 N. Mesa, El Paso, TX 79902
  5. Just One                            2708 N. Mesa, El Paso, TX 79912
  6. The Pizza Joint                          2900 N. Mesa St., Ste. F, 79902
  7. Small Cakes El Paso                           2900 N. Mesa St., Suite G, El Paso, TX 79912
  8. Cheep Antiques                       3233 N. Mesa, Suite 208, El Paso, TX 79902
  9. Hunan Palace                         3737 N. Mesa, Suite D-2, El Paso, TX 79902
  10. Mesa Street Grill                          3800 N. Mesa St., El Paso, TX 79902
  11. Nour Mediterranean Café                 3800 N. Mesa St., Ste C-10, El Paso, TX 79902
  12. Pockets Billiards & Fun                     4007 N. Mesa St., El Paso, TX 79902
  13. Singapore Café                           4120 N. Mesa St., El Paso, TX 79902
  14. Rulis’ International Kitchen              4176 N. Mesa St., El Paso, TX 79902
  15. Simply Nutrition                      4400 N. Mesa St. #3, El Paso, TX 79902
  16. Angry Owl                            4799 N. Mesa, El Paso, TX 79912
  17. Mother of Pearl Vinyl                        4935 N. Mesa, Suite 6, El Paso, TX 79912
  18. Salon Quarter                        5411 N. Mesa, Suite 13C, El Paso, TX 79912
  19. Peter’s German Grill                         255 Shadow Mountain, El Paso, TX 79912
  20. Heaven Sent Florist                        6110 N. Mesa, Suite K, El Paso, TX 79912
  21. Coronado Prime Meats                    6535 N. Mesa, El Paso, TX 79912
  22. Psychic Lynns                          6633 N. Mesa St., Suite 104, El Paso, TX 79912
  23. Papa John’s Pizza                          6930 N. Mesa St., El Paso, TX 79912
  24. Papa Pita                           7114 N. Mesa St., El Paso, TX 79912

SUNLAND PARK

  1. Carinos Italian                        675 Sunland Park Dr., El Paso, TX 79912
  2. The Shoe Doctor                         750 Sunland Park Mall, Ste. E16, El Paso, TX
  3. Modas Carolina                       750 Sunland Park Mall, Ste. G6, El Paso, TX
  4. Dimage Digital Photo Studio            750 Sunland Park Mall, P08, El Paso, TX 79912
  5. Sharp Styles                         1055 Sunland Park Dr., El Paso, TX 79922
  6. Bob-O’s Family Fun Center               3851 Constitution Dr., El Paso, TX 79922
  7. Affordable Insurance Group             1055 Sunland Park Dr., Suite D, El Paso, TX 79922

New businesses are joining the initiative each week. The list of participating businesses – aka Traffic Jam Spots – is being updated online at bit.ly/URtraffic.

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