The Texas Department of Transportation (TxDOT) is spearheading a Traffic Jam Initiative designed to offer drivers relief during traffic jams while helping businesses along congested roadways earn more customers.
The initiative is an effort to increase traffic to local businesses while decreasing traffic on major roadways.
Drivers benefit because they will be able to take a break from the gridlock while receiving special promos or discounts from businesses along their route.
For businesses that offer a jam promotional special, TxDOT and initiative partners will provide awareness through digital marketing. Initiative partners are Metropia Inc., the Downtown Management District, Sunland Park Mall, the City of El Paso’s Traffic Mitigation Team and the GO 10 project. All partners offer a significant reach to thousands of people via social media, e-blasts, newsletters, mobile app users, and websites.
The following businesses are committed to participating in the Traffic Jam Initiative and are now offering jam specials. [Listed in geographical order along North Mesa Street, starting downtown and headed north.]
Business                                                                       Address
DOWNTOWN
- Nolita Corner Bistro                        420 E. San Antonio, El Paso, TX 79901
- The Pizza Joint                                  500 N. Stanton, El Paso, TX 79901
MESA STREET
- Pet’s Barn                          2301 N. Mesa St., #20, El Paso, TX 79902
- Papa John’s Pizza                         2600 N. Mesa St., El Paso, TX 79912
- Kern Place Florist                       2605 N. Mesa St., El Paso, TX 79902
- Frozert Yogurt                        2609 N. Mesa, El Paso, TX 79902
- Just One                           2708 N. Mesa, El Paso, TX 79912
- The Pizza Joint                         2900 N. Mesa St., Ste. F, 79902
- Small Cakes El Paso                          2900 N. Mesa St., Suite G, El Paso, TX 79912
- Cheep Antiques                      3233 N. Mesa, Suite 208, El Paso, TX 79902
- Hunan Palace                        3737 N. Mesa, Suite D-2, El Paso, TX 79902
- Mesa Street Grill                         3800 N. Mesa St., El Paso, TX 79902
- Nour Mediterranean Café                3800 N. Mesa St., Ste C-10, El Paso, TX 79902
- Pockets Billiards & Fun                    4007 N. Mesa St., El Paso, TX 79902
- Singapore Café                          4120 N. Mesa St., El Paso, TX 79902
- Rulis’ International Kitchen             4176 N. Mesa St., El Paso, TX 79902
- Simply Nutrition                     4400 N. Mesa St. #3, El Paso, TX 79902
- Angry Owl                           4799 N. Mesa, El Paso, TX 79912
- Mother of Pearl Vinyl                       4935 N. Mesa, Suite 6, El Paso, TX 79912
- Salon Quarter                       5411 N. Mesa, Suite 13C, El Paso, TX 79912
- Peter’s German Grill                        255 Shadow Mountain, El Paso, TX 79912
- Heaven Sent Florist                       6110 N. Mesa, Suite K, El Paso, TX 79912
- Coronado Prime Meats                   6535 N. Mesa, El Paso, TX 79912
- Psychic Lynns                         6633 N. Mesa St., Suite 104, El Paso, TX 79912
- Papa John’s Pizza                         6930 N. Mesa St., El Paso, TX 79912
- Papa Pita                          7114 N. Mesa St., El Paso, TX 79912
SUNLAND PARK
- Carinos Italian                       675 Sunland Park Dr., El Paso, TX 79912
- The Shoe Doctor                        750 Sunland Park Mall, Ste. E16, El Paso, TX
- Modas Carolina                      750 Sunland Park Mall, Ste. G6, El Paso, TX
- Dimage Digital Photo Studio           750 Sunland Park Mall, P08, El Paso, TX 79912
- Sharp Styles                        1055 Sunland Park Dr., El Paso, TX 79922
- Bob-O’s Family Fun Center              3851 Constitution Dr., El Paso, TX 79922
- Affordable Insurance Group            1055 Sunland Park Dr., Suite D, El Paso, TX 79922
New businesses are joining the initiative each week. The list of participating businesses – aka Traffic Jam Spots – is being updated online at bit.ly/URtraffic.
