UTEP Director of Athletics Jim Senter announced on Thursday that Charley Thrash has been promoted to Senior Associate Athletic Director for Revenue Generation, and will serve on the Executive Team for Miner Athletics.
“We are fortunate to have exceptionally talented staff members waiting in the wings for their chance to be elevated,” Senter said. “Promoting Charley into this role was a ‘no brainer’ for our Executive Team. He does exceptional fundraising work and also has a deep background in the ticketing business. His acumen will serve Miner Nation very well.”
Thrash joined the UTEP Athletics staff in September of 2019 as Associate Athletic Director for Development. Thrash will continue to lead the Miners’ fundraising efforts, while also overseeing Ticketing Operations. In addition, he has added sport administrator for the UTEP men’s and women’s golf programs to his list of responsibilities.
Thrash came to UTEP from the University of South Florida, where he served as Assistant Athletic Director/Annual Giving for the Bulls Club from 2017-19. He directly raised $2.25 million in revenue for the athletic department, including $1.65 million in new, unrestricted and major gift dollars. He also secured 11 major gifts of over $25k in value.
Prior to his time in Tampa, Thrash spent two years (2015-17) as the Assistant Athletic Director for Ticket Operations and sales at the University of Wyoming. He oversaw the day-to-day ticket and sales operations with revenues meeting and exceeding goals, producing over $4 million in revenue during fiscal years 2016 and 2017. Thrash’s efforts also helped increase Cowboy Joe Club annual fund donations in the ticket office from $38k in 2014 to well over $450k in 2017.
Previously, Thrash served as Assistant Manager in the Athletic Ticket Office at Wyoming for 18 months (2014-15).
He worked in the University of Delaware athletic department as a Ticket Operations Assistant from 2012-14. Thrash utilized Archtics/Ticketmaster software to generate $270k in revenue for all Athletic and University events. He also secured over $30k in donations to the Delaware Athletic Fund in fiscal year 2013.
From 2010-12, Thrash wore a variety of hats. He served as a Civic Leaders Intern for the Missouri State Capitol, and a Compliance Legal Intern at USF and Missouri. He also worked as a Club Sports Supervisor for the University of Missouri Division of Recreation and Athletics, and as a Group Sales Intern for the T-Bones Professional Baseball Club in Kansas City, Kansas.
Thrash earned his Bachelor of Science in Business Administration from the University of Missouri in 2012 and, during his time in Columbia, spent three months abroad studying international business and marketing tactics in Australia and New Zealand.
Thrash and his wife, Dana, have two sons, Troy and Thompson.
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