LeBron James, Aaron Rodgers and Gabby Douglas. What do these three people have in common? Well, besides being amazing athletes they share one other KEY trait. Give up? They ALL have coaches and advisers. All three of them have more than one in fact. It’s what has helped them reach the elite levels they compete at.
If you ask them they’d say a huge part of their success is because of great coaches and advisers. The use of coaches and advisers isn’t exclusive to sports though. Today you can find one to help you with ANY aspect of your life. Including business.
I Speak From Experience
I first started working with a business coach in 2009. Right after I bought my second UPS Store. I was 32- years old and “didn’t know what I didn’t know.” The first coach I worked with was a woman named Ellen from New Jersey. We would talk on the phone once a month.
When I first started working with her it took a while for me to get used to it. I didn’t like her questioning or challenging me. I especially didn’t like the homework she gave me. She usually made me do things I hated doing, but needed to do. Not things like changing the prices of our boxes or working on our website.
I’m not going to lie to you. I HATED Ellen. Which was funny, because I was paying her $750 a month to help me. I dropped coaching after a few months, big mistake. I was young and green and thick-headed.
But I did learn ONE big thing.
Well actually more than ONE, but I’m only going to talk about the biggest right now.
Ellen Would Be Proud
What I learned from her has two parts. The first is that I NEEDED help. I couldn’t do it all alone. In fact, continuing to do it all alone would only slow me done. I would become the growth traffic jam in my business.
Why? Because I didn’t know it all. I couldn’t possibly. The best part of working with coaches and advisers is that you leapfrog years of expensive trial-and- error. All because you get to tap into the knowledge they’ve gained while working with other clients. It’s like getting the wisdom of 100 and paying for one.
The second is that there’s tons of GREAT people out there who could help me. And in reality they weren’t even that expensive when you look at it this way. What’s the opportunity cost going to be if you sit there and try to figure things out yourself?
One idea, strategy or tactic they share with you could propel a business to the next level. In both cases the return on the investment would be off the charts.
I’m A Believer
Since Ellen I’ve had many coaches and advisers. Right now I have three. One here in town, a mentor.
He’s my sounding board for ideas. He answers questions I have about how he did things. And he encourages me to keep on keeping on.
The other two are out of town. They help me with specific areas of my businesses and career. They don’t coddle me. They call me out when I haven’t done what I said I would do. They give me advice that has helped ME leapfrog years of expensive trial and error. They help me move fast. That’s priceless. As one of them likes to say, “money loves speed.”
The reason I’m talking about this is because as an entrepreneur and business owner we have A LOT of pressure on us. Everyone looks to us for answers. It’s not always easy. Having a network of people, you can count on is a MUST!
Coaches and advisers aren’t cheap. At least not the good ones. But they're worth EVERY penny and MORE. To date I’ve invested over $50,000 in my personal and professional development. What I’ve learned and been able to generate is many times that amount.
If you want to reach the level of success LeBron James, Aaron Rodgers and Gabby Douglas all enjoy then you have to invest in yourself. Surround yourself with people that will help you get out of your own way and stop being your own traffic jam. You may not be able to afford the “Premier” people, but you can start small and trade-up as you grow.
Some of the best coaches available are so cheap you can even get them for FREE. They’re called books. Our local library carries a lot of great ones. What they don’t have they might even be able to order for you. So there’s no excuse. Invest in yourself, you won’t regret it.
I’ll close with another quote from a long-time mentor, “Rich people have big libraries, poor people have big TVs.” Get yourself the BIGGEST library you can afford.
Author: Victor Urbina