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Home | News | Video+Story: Church of Jesus Christ of Latter-day Saints Announces Reminder, Not a Rebrand

Video+Story: Church of Jesus Christ of Latter-day Saints Announces Reminder, Not a Rebrand

In August of 2018, President Russell M. Nelson of the Church of Jesus Christ of Latter-Day Saints accounted that the Church has launched a major effort to use the full name of the Church, rather than terms such as LDS, Mormon or anything that detracts from the full name of the Church.

“The Lord has impressed upon my mind the importance of the name He has revealed for His Church, even The Church of Jesus Christ of Latter- Day Saints,” said President Nelson. “We have work before us to bring ourselves in harmony with His will. In recent weeks, various Church leaders and departments have initiated the necessary steps to do so.”

When President Russell M. Nelson made this announcement a style guide was released that read, in part, “Please avoid using the abbreviation ‘LDS’ or the nickname ‘Mormon’ as substitutes for the name of the Church, as in ‘Mormon Church,’ ‘LDS Church,’ or ‘Church of the Latter-Day Saints.”

On Tuesday, the Church began changing the name of Church ran websites, social media properties, mobile apps and more.

According to a statement released by the First Presidency, the following changes have gone into effect:

The name of the Church was given by the Lord Himself when He instructed: “For thus shall my church be called in the last days, even The Church of Jesus Christ of Latter-day Saints” (Doctrine and Covenants 115:4). To be true to that charge, we are changing the names of many of the Church’s global communication channels as follows:

  • LDS.org will become ChurchofJesusChrist.org.
  • The missionary-focused website Mormon.org will be changed to ComeUntoChrist.org.
  • Church social media accounts will emphasize the name of the Savior’s Church.

Over time, many Church communication channels in English will become part of ChurchofJesusChrist.org. In coming months, Church websites and social media accounts in other languages will be adjusted following a similar pattern. More detail can be found below or at Newsroom.ChurchofJesusChrist.org.

This is a complex effort in numerous global languages and much work remains. We encourage all to be patient and courteous as we work together to use and share the proper name of The Church of Jesus Christ of Latter-day Saints throughout the world.

Jesus Christ is at the center of His Church and we will be blessed as we strive to make Him the center of our lives.

Sincerely yours,

Russell M Nelson
Dallin H Oaks
Henry B Eyring

A Short History of the Name of the Church

Doctrine and Covenants 115:4 reads, “For thus shall my church be called in the last days, even The Church of Jesus Christ of Latter-day Saints.”

Members of the Church of Jesus Christ of Latter-Day Saints have always felt this was the true name, as given by Jesus Christ to Joseph Smith, at Far West, Missouri on April 26, 1838.

In the Book of Mormon, as an example, the disciples of Jesus Christ could not agree on just what to call the Church. What Jesus Christ answered was, “take upon you the name of Christ,” The Church was then organized in 1834 as the Church of Christ.

Then, in 1834, the Church adopted a resolution to change the name to the Church of Latter Day Saints in order to distinguish it from other Christian denominations of the time. Finally, in 1838, the Lord Jesus Christ revealed to Joseph Smith what is contained in Doctrine and Covenants 115.

Since the restoration of the Church, critics and others have sought to call the Church and its followers by other names – Mormon, LDS and others.

“I do like this new direction,” said Tanya Richardson of using the full name of the Church. “It will, as President Nelson said, place our focus on Jesus Christ.”

“I’m grateful that we are now focusing on the true name of the Chruch,” said Matt Gonzales, member of the Church of Jesus Christ of Latter-Day Saints and the one behind The Boy Who Had 7 Talks Comic Books

“Mormon was used as a derogatory term in the 1800’s which grew on all of us and became a cute nickname. But we aren’t Mormons per se. We don’t worship Mormon or Joseph Smith for that matter. We worship Jesus Christ the Son of God. He means everything to use. And, we want the world to know we are His disciples and this is His church.”

“I was at first a little bummed about the name change, but that was only because I might be the laziest person and it was only because I didn’t want to type out a long URL,” says Alexandra M Dean, a former Missionary for the Church of Jesus Christ of Latter-Day Saints who served in El Paso.

“But, I’m so completely happy we’ve finally made the change! I cannot express the piece that comes with remembering Christ and I think this change is meant for us to do just that: remember Him. I think it’ll be a good change for the world to associate us with Christ and not just with Joseph Smith or Mormon, who are both important but definitely not the founder of this Church.”

It will be hard for many, members and non-members alike, to embrace the change to the full name of the Church, but over time, it will become second nature and help keep the focus of all on Jesus Christ.

More Content: President Nelson Discusses the Name of the Church  |  First Presidency Letter: Using the Correct Name of the Church

Other changes are:

Social media: Several Church social media accounts will consolidate and give greater emphasis to the name of the Savior’s Church. These social media channels will publish content more focused on living and sharing the gospel of Jesus Christ.

  • A new Facebook group has been established to build community and better inform individuals about Church news and updates. This
    group is called “The Church of Jesus Christ of Latter-day Saints—Inspiration and News.” This group is designed to be a place
    of community and connection for Latter-day Saints.
  • The Church’s Twitter account display name will continue to be called “The Church of Jesus Christ of Latter-day Saints” with the
    username of @ChurchNewsroom and will be the primary source on social media for news from the Church.
  • Mobile Apps: Many of the Church’s mobile apps will be renamed to align with recent direction from Church leaders regarding the naming of Church products.
  • LDS Music becomes “Sacred Music”
  • The Gospel Library app keeps the same name

About Steve Zimmerman

Steve is a writer, photographer, poet and a freelance contributor to the Herald Post. He will be launching a weekly podcast based on his forthcoming book, “Leap of Fatih” which will be released in 2019 from HarperCollins. Through his company, Still Going Somewhere, he is producing a series of micro-documentaries with individuals who have survived the Holocaust.

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3 comments

  1. I tsstify that the Church of Jesus Christ of Latter-Day Saints is the church founded, and re-established in these final days. I am truly excited that we are using the full name of the church now. Thank you for sharing this news!

  2. When I heard last year we were making this change I was super excited. I think its going to better show who we are!

  3. I saw the link for this article posted in a Facebook group that focuses on the Church of Jesus Christ of Latter-Day Saints. I was amazed that any media outlet, much less a daily MSM outlet would cover the church. Not even the newspaper here, the Barre Montpelier Times Argus, bothered to cover this.

    I do help you’ll continue to cover the Church in the future. I’ve just finished reading Mr Zimmerman’s other church articles. I am in awe.

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