Photo courtesy WB Liquors and Wine
Officials with WB Liquors and Wine announced Monday they will celebrating the grand opening of its new location – dubbed the ‘Store of the Future’ – this weekend.
“While we’ve always planned for growth, this past year made us really evaluate the type of experience we wanted to provide within our stores,” said John Herrmann, President of WB Liquors & Wine. “During the pandemic, people grew used to the convenience of e-commerce and we saw a big increase in online sales. It made shopping quick, easy to browse and very efficient. This store of the future gives customers that same experience, but inside our store and drive-thru.”
While the family-owned retailer has been growing its presence in El Paso for more than 45 years the new store, located at 7017 North Mesa Street, is unlike any of WB’s other locations, featuring a range of new amenities and an open layout to enhance the customer shopping experience.
The new location is approximately 2,000 square feet and features an open layout that guides the customers easily through all of WB’s products.
From an operations standpoint, the open concept also provides flexibility in adding new inventory for rotating specials,” WB officials share. “Multiple large TV screens are positioned throughout the store to display these monthly and weekly specials, and a dedicated tasting counter is located in the center of the store for scheduled events.”
One of the biggest additions is also the drive-thru, which has been designed to offer a convenient and efficient shopping experience.
“Customers can easily drive up and review a large menu of popular cocktail ingredients and retail items, before placing their order with an attendant at the drive-thru window. The menu also includes a QR-code to access all of the latest specials,” store officials share.
This is WB’s second store in El Paso to offer drive-thru, with the first located on the east side of town and this new store now on the west side.
Store officials add that to celebrate the grand opening, WB Liquors will be hosting a celebration on Saturday, May 15th from 10 a.m. to 9 p.m.
The community (age 21+) is invited to attend and enjoy special giveaways and product tastings, along with a DJ playing music. Snacks will be available and individually wrapped.
Store hours are Monday through Saturday from 10am to 9pm (closed on Sundays). Customers can place orders online via this link.