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Website names El Paso as one of America’s ‘Sweetest Cities’ for Valentine’s Day

Just in time for Valentine’s Day, unveils the sweetest and least sweet cities in America based on the cities that purchased the most and the least amounts of candy leading up to Valentine’s Day1.

The Miami/Fort Lauderdale area took the sweetest spot in America as candy sales soared 104% in the weeks leading up to the holiday compared to sales during the rest of 2020; followed by El Paso, being the second sweetest with a 94% lift; and West Palm Beach, FL, as the third sweetest city in America with 87%.

“Valentine’s Day is truly the sweetest holiday of the year – the perfect day to splurge on your loved ones with candy, flowers and other wonderful treats to show your love,” said Ashley Ryon, Director of Marketing.

“You can also be sweet to yourself when treating others by using coupons and promo codes to not only save on Valentine’s Day, but all year round.”

Top 10 Sweetest Cities
Lift in candy sales in the weeks leading up to Valentine’s Day compared to the rest of the year1.

  1. Miami-Fort Lauderdale, FL – 104% lift
  2. El Paso, TX – 94%
  3. West Palm Beach-Fort Pierce, FL – 87%
  4. Milwaukee, WI – 82%
  5. Madison, WI – 79%
  6. Houston, TX – 78% (tie)
  7. Fort Myers-Naples, FL – 78% (tie)
  8. Tucson, AZ – 76%
  9. New York, NY – 74%
  10. San Antonio, TX – 73%

America’s Least Sweet Cities 

Not every city had a huge uptick in candy sales leading up to Valentine’s Day. So which cities were last or the least sweet across America?

  1. Minot, ND – only experienced 14% lift in candy sales prior to Valentine’s Day
  2. Alpena, MI – 17%
  3. Idaho Falls, ID – 20%