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The Wondering Latina: Music Icon Selena + MAC Makeup = Power & Beauty

It is finally here y’all! The Selena inspired MAC cosmetic line is officially set to launch in the fall. What I love most about this story was the inspiration that lead to this becoming a reality.

I first saw the petition floating around on Change.org demanding the cosmetic giant to acknowledge Latina life in the world of makeup. At the time the only Latina to have ever graced the face of MAC with a line was Raquel Welch in 2007.

Fast forward to last year when Las Vegas based makeup artist, José Antonio Figueroa, paid tribute to the Mexican-American Icon by creating a mock image of what it would look like if MAC cosmetics created a Selena line for fans. He posted it on instagram…and the rest is history.

A girl can dream…. ?? #DreamingOfYou #SELENAQUINTANILLAforMAC

A photo posted by José Antonio Figueroa (@josefigz) on

The picture took off and was an instant hit; eventually it came across the feed of Los Angeles Power Latina, Patty Rodriguez (producer for ‘On Air With Ryan Seacrest,) who had been emailing MAC with the same request since 2013. She saw the image and quickly took action, creating an online petition on Change.org asking fans to make their voices heard and push the makeup mainstream company recognize Latina buyers.

The petition spread through social media, where I came across it, signed it and reposted it myself throughout my DFW and El Paso feeds.

In the Southwest region and for many young Mexican-American women and other Latina women, Selena is EVERYTHING to us still. Those of us “top millennials” that were very young when she passed, have now grown up, are making our place in the world and have taken her music and her memory with us.

gallery-1442017143-gettyimages-50437725It is no wonder that 20 years after her death there has been a resurgence of the Tejano Queen of Tex-Mex, La Reina, Selena.

Thank you, the power of the people, who united behind this ‘makeup movement’ this will be another first crossover for music icon; as women from all backgrounds go shopping in mainstream America for makeup, the Latino culture and influence will now be represented at the table through Selena.

Together with the Quintanilla Family, they have created this special exclusive line featuring palettes named after Selena’s biggest hits.

The line is set to hit stores later this year in October, currently there is no waiting list to get on. I just hope MAC is ready for the millennial Latina buying power, it is unlike anything they have ever seen.

I definitely will be waiting in line for mine!

Enjoy another peek at #MACSelena, out in October! Head over to our Periscope and Snapchat (@maccosmetics) for an exclusive look at the collection with Selena’s sister Suzette Quintanilla Arriaga @suzettesyld as she unveils shades inspired by the singer’s signature beauty looks! Pictured here (clockwise from top): Eye Shadow in Selena, Lipstick in Como La Flor, Lipstick in Amor Prohibido, Eye Shadow in Fotos y Recuerdos, Lipstick in Dreaming of You, and Techno Cumbia Blush Duo in Ven Conmigo and Blunt. @selenaqofficial Disfruta de otro vistazo de M·A·C Selena, ¡disponible en octubre! Entra a nuestro Periscope y Snapchat (@maccosmetics) para ver la colección en exclusiva. Su hermana, Suzette Quintanilla Arriaga @suzettesyld, nos revela los tonos inspirados en el estilo característico de la cantante, los cuales puedes ver en la foto (en el sentido de las agujas del reloj, comenzando desde arriba): Selena Eye Shadow, Como La Flor Lipstick, Amor Prohibido Lipstick, Dreaming of You Lipstick, y Techno Cumbia Blush Duo en Ven Conmigo y Blunt.

A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

This brings so much joy to my heart! ?❤ @Suzettesyld with the staff of @Latina when revealing the #MACSelena collection! ?? @MACcosmetics × @SelenaQOfficial available in October 2016 ? ? Selena OFFICIAL Sites/Sitios OFICIALES: Instagram: @SelenaQOfficial Twitter.com/SelenaLaLeyenda Facebook.com/SelenaLaLeyenda ? ? #SelenaVIVE2016 ? ~ ~ {Hashtags} #Selena #SelenaQuintanilla #SelenaQUEENtanilla #SelenaQuintanillaPerez #SelenaYLosDinos #SelenaNotGomez #QueenOfTejano #QueenOfTexMex #LaReinadeLaMusica #LaReinaDeTodosLosLatinos #ImMissingMySelenas #AnythingForSelenas #StillDreamingOfYouSelena #SelenaPORVIDA #SelenaLaLeyenda #SelenaLaLeyendaMovement #RIPSelena #SelenaVive #SelenaUnforgettable #SiempreSelena #90smusic #90sfashion #90sQueen #LoMejordeSelena #FiestaDeLaFlorCC #FiestaDeLaFlor

A photo posted by Selena Quintanilla Pérez (@selenalaleyenda) on

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About Yolitzma Aguirre

A little about me, I am a proud El Paso, TX native. Previously I traveled across the country telling stories of rising Latino leaders. Currently, the nation's capital is home, where I will tell new stories...but always keeping El Paso in my heart.

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