At an awards dinner Wednesday night near Austin, the Ysleta Independent School District’s “Renaissance of Excellence” campaign and several of its publications and videos were named among the best in the state by the Texas School Public Relations Association (TSPRA).
Each year, TSPRA recognizes communicators in school districts, education foundations, education associations and organizations for outstanding work in print and electronic media categories. There are numerous categories covering various media such as newsletters, programs, reports, writing, image/identity packages, photography, graphics, and video.
YISD earned four Gold Star Awards for its 2014 annual report; centennial logo; Superintendent’s 2014-2015 Executive Cabinet photo; and the Renaissance of Excellence branding campaign. Gold Star Award recipients are honored for achieving a desired purpose with noticeable creativity, craft, and skill – but in an exceptional way.
YISD also earned four Silver Star awards for special-interest videos on the Superintendent’s ALS ice bucket challenge; Riverside High School Ivy League student Patricia Rodarte; the Eastwood High School swim team; and the 2015-2016 top 10 YISD Teacher of the Year finalists.
Silver Star Award recipients are also honored for achieving a desired purpose with noticeable creativity, craft, and skill.
In addition, a “Best of Category” medallion – given to an entry that stands out from all others for its exceptional creativity and quality – was also awarded to the YISD Renaissance of Excellence branding campaign. The campaign was an across-the-board initiative to convey a unified, crisp, professional image of YISD that promotes consistency among all schools and departments.
The awards dinner took place Wednesday night during TSPRA’s annual conference,
which got under way Feb. 22-25 at Horseshoe Bay Resort near Austin.